New York, NY (PRWEB) September 12, 2012
Scott Ryan Tischler warns of the newest "rip-offs" or "scams" in the diamond and jewelry industry.
1. Certifications. When purchasing a diamond, or semi-precious stone, it is important to have a reputable company provide you with a certificate as to the grading, weight and other scientific properties of the stone. One of the most reputable and most recognizable name is GIA. EGL and IGI to name a few of the other reputable names in the industry. Many jewelry stores or independent jewelers will use certificates where they will grade the stone themselves. Unless they have a degree in grading, it is most likely a scam or a way to entice you to buy a stone.
2. Fracture filled or laser drilled stones. Laser drilled and fracture filled stones is a process where the imperfections, are drilled out, then filled with a special silicon cement. This allows a diamond that may not be as attractive to look amazing when the process is completed. The advantage is that someone can afford a larger diamond and a fraction of the price. This is acceptable if disclosed properly to the client. If it not disclosed properly to the client, then it is another form of a scam or "rip-off" in the industry.
3. Cut. Most people are familiar with the 4 c's when buying a diamond. Cut, Clarity, Color and Carat weight. So many sales individuals focus on the color or clarity as the most important characteristic. The most important C really is the Cut. The cut can represent 40% of the value of the stone. The cut determines how well the diamond sparkles when the light hits it. Focus on a well cut stone, and you will have a stone that sparkles even after you leave the jewelry store.
Remember these tips when shopping for jewelry and you will be able to avoid some of the "rip-offs" that are out there.