Motorists risking their new car investment with a lack of insurance knowledge, say ALA

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With September a peak time for new car purchases, ALA are raising awareness of additional insurance policies that can protect these investments.

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We want to encourage consumers to ensure they have the best protection for their investment.

ALA Insurance Brokers (ALA), specialists in protecting motor investments, is launching a new range of innovative insurance products; Scratch and Dent Insurance, Tyre Insurance and Alloy Wheel Insurance.

With September one of the busiest times of year for new car purchases, ALA are introducing these additional products to increase awareness of the additional cover available to customers to protect their vehicles against certain types of damage, which often are not covered in comprehensive insurance policies or would cost a high value excess and increased premium.

In September 2012 alone, motorists in the UK are set to spend in the region of £35 billion on new cars. This one month will account for a staggering 17% of the total new vehicle registrations for the whole of the year.

The purchase of these new vehicles automatically has a direct effect on the purchase of insurance policies. It is highly recommended that motorists use this opportunity to review their level of comprehensive cover,and additional cover available in the form of Tyre insurance, Alloy Wheel insurance and Scratch and Dent insurance which are all available to customers with a GAP insurance policy through ALA.

Simon England of ALA has said: “It’s amazing how many of us don’t know what our current insurance policy does and does not include. With the vast number of new cars set to appear on our roads this month, we want to encourage consumers to ensure they have the best protection for their investment. A large number of people are unaware of GAP insurance which in itself can be invaluable in preventing heavy financial loss in the event of a car being written of or stolen. One car is stolen every five minutes in the UK and as motorists we should be more prepared.”

“What’s more, standard vehicle insurance companies charge inflated excess premiums when you make a claim, so for minor cosmetic damage most people simply grin and bear it, rather than risk paying higher premiums, expensive excesses or losing their no claims bonus.”

The ground-breaking new products aim to protect against car crime, accidents and vandalism and give peace of mind to motorists who may not want to risk increasing the cost of their comprehensive car insurance the following year. With 17% of people deeming themselves “very likely” to be a victim of car crime in the next 12 months, according to the British Crime survey, that safeguard can be priceless.

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Simon England
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