ONE World Sports And Infront Extend Deal On Chinese Basketball League

Share Article

Chinese Basketball Association Professional League Games Continue Exclusively On ONE World Sports In North America

Infront will work closely together with OWS to continue bringing the most exciting and vigorous images of the games to basketball fans around the world. ,” stated Mr. Ma Guoli, CEO and Managing Director of Infront China

ONE World Sports (OWS), a worldwide leader in sports broadcasting, has extended its agreement with Infront Sports & Media, the exclusive global marketing partner of the Chinese Basketball Association (CBA).

Under the new multi-year, multi-screen agreement, OWS continues to be the exclusive distributor of CBA Professional League games in North America. A minimum of 40 games from the CBA season will air. OWS will also air the CBA All-Star game, the playoffs and the finals.

The CBA is Asia’s premier men’s professional basketball league. It is comprised of 17 teams and was founded in 1995. In the 2011/12 season, for the first time in its history, the CBA regular games aired in North America following the deal signed between OWS and Infront in October 2011. The highlight of the last year’s schedule was the final in which the Beijing Ducks beat Guangdong Southern Tiger in game 5 of the finals against the odds. Former United States NBA player Stephon Marbury helped lead the Ducks to their success.

“Chinese Basketball games have been extremely popular in North America,” according to Rick Jemison, ONE World Sports’ Senior Vice President of Programming. “They appeal to a diverse audience, from those sports fans looking for their favorite teams from home to those fans who appreciate the competitiveness in the international sports arena and those who want to root for former NBA players. OWS is extremely pleased to continue our relationship with the CBA.”

“The extension of the deal between OWS and Infront is another testimony of CBA League’s growing popularity overseas, which is due to the progress of its sportive performance, as well as the effective marketing and promotion of the League,” commented by Mr. Ma Guoli, CEO and Managing Director of Infront China. “Infront will work closely together with OWS to continue bringing the most exciting and vigorous images of the games to basketball fans around the world. ”

OWS is a division of ONE Media Corp. and is committed to bringing professional sports from Asia and around the world to North America. For more information on the upcoming schedule please visit the website at

For more information please contact:
Jodi Morelli
Email: media(at)oneworldsports(dot)com
Tel: +1 203.249.2839

Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 17 18
Fax +41-41-723 15 16
About ONE World Sports
ONE World Sports is a new sports network created especially for sports fans craving access to a broad array of popular professional sports from Asia and around the World. The 24/7, English language, ad-supported network is available on all platforms, and delivers a mix of exclusive live and recorded sports programming with proprietary distribution technology. With exclusive licensing deals for championships, events, and qualification tournaments from Asia and the Pacific, ONE World Sports has broken the international sports barrier with a lineup of professional team sports, including soccer, basketball and golf featuring today’s leading Asian, American, European and Latin American players.

ONE World Sports is owned and operated by ONE Media Corp, a privately owned company based in Dallas/Ft. Worth. The company also owns and operates ONE CONNXT, a global HD/SD broadcast video transport technology and services provider; America ONE Television, a general entertainment and sports broadcast network; and America ONE Sports, a leading provider of live broadband sports.

To learn more about ONE World Sports, go to

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sports, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in 20 offices across 10 countries, the Group helps to annually deliver 3,300 event days of top class sport around the world.

To learn more about Infront, go to

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jodi Morelli

Jörg Polzer / Nike Möhle
Visit website