Integrative Nutrition Announces Its Support of the Richmond, California Soda Tax

Share Article

Founder Joshua Rosenthal Encourages Students to Contribute to the Ballot Measure in an Effort to Combat Obesity and Diabetes

“A success in Richmond could set an important precedent for other communities in the United States and around the world,” said Rosenthal. "There’s no better example of how one initiative in a single community can spread a ripple effect of change."

The Institute for Integrative Nutrition, the world’s largest nutrition school, is proud to announce its support of the “soda tax” initiative in Richmond, California. This ballot measure proposes a one-cent-per-ounce municipal tax on sugar-sweetened drinks and will direct proceeds towards projects designed to prevent and treat childhood obesity.

With this pledge, Integrative Nutrition has joined the American Heart Association, the Centers for Disease Control and Prevention, the American Public Health Association, the American Academy of Pediatrics, and the United Nations who all stand behind the tax as an important measure to preventing and reversing obesity and related chronic illnesses.

“One of the most alarming statistics is the rate at which people around the world, especially children, are being diagnosed with type 2 diabetes. This news is especially heartbreaking when we know that this condition can be prevented simply by reducing processed sugar intake,” said Integrative Nutrition Founder, Director, and Primary Teacher Joshua Rosenthal, MScEd. “I applaud Councilman Jeff Ritterman for his efforts to improve the health of his community, and I believe that this tax is a simple and powerful way to simultaneously discourage soda consumption and raise money for local healthy living programs.”

The measure for the soda tax, initiated by grassroots organization Fit for Life, will appear on the ballot on November 6, 2012 in Richmond, a working-class city northeast of San Francisco. The Community Coalition Against Beverage Taxes, mostly funded by “big soda” advocate the American Beverage Association, has reportedly already spent more than $350,000 in an effort to defeat the measure.

Integrative Nutrition encourages students and graduates of its flagship Health Coach Training Program to donate to Fit for Life in support of the measure and has pledged to match all contributions, up to $10,000. Funds will go toward mailings, promotional materials, and other campaign expenses to raise awareness and garner local support.

“A success in Richmond could set an important precedent for other communities in the United States and around the world,” said Rosenthal. “Tiburon, another Bay Area city, was the first in the country to give up trans fats in restaurants in 2006, and look how many other cities have since followed suit. There’s no better example of how one initiative in a single community can spread a ripple effect of change. I urge the Integrative Nutrition community to show their support by donating and volunteering. Together, we can make a difference.”

About The Institute for Integrative Nutrition (IIN)
Founded by Joshua Rosenthal, MScEd, in 1992, the Institute for Integrative Nutrition has grown from a small classroom of passionate individuals to a global community of over 25,000 students and graduates in 96 countries worldwide. Its flagship course, the IIN Health Coach Training Program, teaches students to become successful Health Coaches who can effect positive, long-lasting change. The school’s unique curriculum teaches a wide variety of skills in health coaching, nutrition education, business management, and healthy lifestyle choices. Visit http://www.integrativenutrition.com for more information

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amy Hess
Follow us on
Visit website