Gannett Healthcare Group Announces Grand Opening of the Store for Nurses’ Scrubs and Professional Apparel Needs

Share Article Store will meet the demand of nurses and other healthcare professionals for quality, cost-effective scrubs and additional professional attire.

Our decision to open this store reflects’s commitment to support and advance the nursing profession as it flourishes.

Gannett Healthcare Group today announced the grand opening of the Store, an online retailer for nurses and other healthcare professionals. In partnership with Acumen Brands, the Store aims to meet the outfitting needs of an ever-growing healthcare industry by offering a variety of apparel ranging from scrubs to shoes. The website also features a nurse-to-nurse blog, Scrubbed In, written by registered nurse Meaghan O’Keefe, RN, BSN.

“Industry research confirms that the demand for healthcare professionals is up, and will continue to grow to meet the country’s increasing need for healthcare services. Our decision to open this store reflects’s commitment to support and advance the nursing profession as it flourishes,” said CEO Steve Hauber. “The Store offers a one-stop-shop for nurses’ professional clothing needs, as well as an opportunity to network and interact with the nursing community through the Scrubbed In Blog.”

Nurse blogger O’Keefe is from the Boston area and has an extensive knowledge of medicine, healthcare and wellness. She also is the mother of two young toddlers. “We are thrilled to have Meaghan O’Keefe join our team,” said National News Editor Jennifer Thew, RN, BSN, MSJ. “Her nursing experience and zest for writing enable us to deliver practical and innovative information to nurses in a blog format. Followers can expect the same credible, entertaining and informative material they have come to love in our magazines and online.”

Acumen Brands’ CEO John James, MD, said the partnership with was a natural fit. Dr. James said, “We understand marketing trends and customer needs in both the ecommerce and publishing industries. Partnering with Gannett Healthcare Group was the best way to bring our world-class ecommerce solutions to their industry-leading content and to serve the shared needs of both our customers.”

The Store joins the family of online news, jobs and continuing education currently offered on the website For more information, visit

About is the largest print magazine and electronic publisher of news, jobs and continuing education programming for registered nurses. Additional products and services include career fairs, continuing education seminars and webinars, and specialized websites. To learn more, visit

About Gannett Healthcare Group
Gannett Healthcare Group operates websites,, and and publishes the companion print magazines, Today in PT and Today in OT. We are driven to be the most trusted source of employment opportunities, learning experiences, news and other resources that actively support the healthcare professionals and organizations we serve. Award-winning Gannett Education, the largest provider of continuing nursing education in the U.S., offers educational activities for professional nurses across the U.S. and internationally. Additional products and services include career fairs, continuing education seminars and webinars and specialized websites.

About Gannett
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people — and the companies who want to reach them — with their interests and communities. For more information, visit

About Acumen Brands
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (, medical scrubs and accessories and country lifestyle apparel ( Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability to delight our targeted customers. Our greatly talented group of young minds continues to generate amazing growth by continually innovating our approaches to ecommerce, brand partnerships and data fanaticism. We understand the delicate balance of the art and science of online product merchandising.

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