Just 37 Percent of Younger Latinos Say Media Hits the Mark Accurately Representing Ethnic Groups, According to Study Commissioned by CTAM

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Cable Industry answers with diversity On Demand programming for Hispanic Heritage Month.

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We are proud of our longstanding partnership with the cable industry because it provides an opportunity to share positive images of Latinos

In a 2012 study conducted by Horowitz Associates, only 37 percent of Hispanic TV viewers surveyed say mainstream media does a good job of accurately representing ethnic and racial groups. But there’s encouraging news about diversity in television programs and films this Hispanic Heritage Month.

The nation’s top cable companies, in partnership with The League of United Latin American Citizens (LULAC), are presenting programs and movies that feature compelling Hispanic figures and events on cable’s On Demand service. The Hispanic-themed programming represents a broad industry effort to provide digital cable customers convenient access to relevant, factual and entertaining Hispanic and Latino television shows and movies – On Demand, all month long, with just a couple of clicks of the remote control.

“The Hispanic community in the U.S. consists of a multicultural people that have diverse political and religious views,” said LULAC National President Margaret Moran. “Although we celebrate our culture every day, Hispanic Heritage Month is significant because it calls upon the Hispanic community to share our culture and rich traditions with the entire country. We are proud of our longstanding partnership with the cable industry because it provides an opportunity to share positive images of Latinos and allow viewers to watch compelling stories that tell the history and celebrate the many contributions Latinos have made.”

In addition, culture-hungry viewers can “like” http://www.facebook.com/diversityondemand, connect to details about their cable provider’s programming and engage in discussions with others.

Hispanic Heritage Month programming highlights include:

A Storied Past: Struggles, Strife and Civil Rights—Gain new understanding of important events in history through the stories of the people who lived it. The dramatic account of Ernesto “Che” Guevara’s inspiring and thrilling youthful motorcycle trek across Latin America traces the origins of his revolutionary spirit.
Dramatic Interpretations – Award winning novels brought to life on film help to interpret history and culture. While characters such as Cesar and Nestor Castillo -- brothers and aspiring musicians who flee from Cuba to America in the hopes of reviving their failed musical careers -- may be fictional, their stories are reflective of today’s challenges.
Live and Laugh – Kings of Latin Comedy George Lopez, Cheech Marin, Joey Medina, Alex Reymundo and Paul Rodriguez joke about unique cultural oddities while Carlos Mencia helps break down barriers by addressing ethnic stereotypes, racism and the inability to laugh at oneself.
Hispanic Hearth and Home— Complete the cultural immersion with a close look at food! Simmer awhile with acclaimed chef Aaron Sanchez, owner of New York’s Centrico Restaurant and Tacombi, who prepares dishes with people he admires and takes viewers on visits to iconic spots in the Big Apple.

About LULAC:
LULAC is the largest Latino civil rights and advocacy group in the Unites States. LULAC works to improve opportunities for Hispanic Americans from every region looking for freedom and an honest way of life. For more information, visit http://www.lulac.org.

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is http://www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.

For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations
jason (at) ctam (dot) com

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