"Virtual Try-On" Technology Bridges Gap Between Shopping Online and at Store

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Debby Burk Optical adds Virtual Try On technology to their DebSpecs.com website, enabling internet shoppers to wear reading glasses over their photo.

Reading glass retailer DebSpecs.com new virtual try on feature blurs the line between internet vs. bricks and mortar stores. Store vs. online shopping? This modern quandary can be challenging to answer. On the surface, the ease of an online purchase is obvious. The effort it takes to travel and even groom is eliminated. However, once in hand, the item may not fit properly or meet expectations. If this is the case, time is spent corresponding with the website, packaging the return, and perhaps going to the post office. All of this can make a trip to the store seem preferable.

The Virtual Try On Technology is designed to improve the online shopping experience. The feature is easy for anyone to use. No software installation or equipment is required. Even if no webcam is present, you can upload a picture from your device or there are photos of models already online to choose from.

The introduction aligns with the beginning of the fall fashion season. According to Debby Burk, CEO, "I want our customers to be able to try on the colors to match the season. The weather may be cooling down, but Autumn always brings warmth as far as fashion is concerned. Shades of brown, rust and olive are classic staples, but this year we are seeing blues and reds added to the mix." Visitors to the site can view how the eyeglasses match their outfits, hair and skin tone.

Though there is no substitute for trying something on physically, Virtual Try On technology can assess how the shape of a pair of readers looks on different face shapes. Long, wide or heart shaped faces can now be fitted with glasses of all kinds, from round to rectangular to cat-eye.

As for eyeglass frame size, a general idea of proportion is possible. An exact sizing, however, is not. Technical Manager Farrell Burk explains, "Different factors such as monitor resolution and customer photo all come into play which alter the web proportions from reality. There are ways to make a Virtual Try On the exact size, however, it would make the steps to use it much much more complicated. We feel, however, that our feature has struck an ideal balance between usability and accurate eye-glass to face ratio".

So far, visitors to http://www.DebSpecs.com can find the feature on the product page of many new glasses, as well as the computer glass, Hemingway and Eddie Bauer lines. Since each pair is specially photographed, more will be added each day.

With the new Virtual Try On Technology, Debby Burk Optical hopes to help clarify shoppers' buying decisions, reduce their frustrations associated with returning merchandise, and make the internet an even funner place to be.

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Farrell Burk

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