TagMan Appoints Ronald Brien as Sr. Vice President, Global Marketing to Drive Next Phase of Global Expansion

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High-Growth Cloud (SaaS) Marketing Veteran to Lead Marketing Strategy: TagMan Processed $24B in E-Commerce for 250 Enterprise Websites Globally

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Ron Brien - High-Growth Cloud (SaaS) Marketing Veteran to Lead Marketing Strategy

TagMan helps brands master the increasing complexities of tag management, digital marketing and analytics data. TagMan’s unique understanding of the digital ecosystem helps TagMan save customers time and money while improving marketer effectiveness.

TagMan, the global leader in tag management, today announced it has appointed Ron Brien to Sr. Vice President Global Marketing.

Mr. Brien will be responsible for driving TagMan’s brand awareness, demand generation and product marketing for TagMan and its suite of products and services.

Mr. Brien comes to TagMan with broad experience in enterprise technology sales, marketing and alliances roles at Fortune 500 enterprises including Dell, Hewlett Packard and high-growth start-ups including two initial public offerings while at Omniture (acquired by Adobe) and RightNow Technologies (acquired by Oracle.) Brien recently was Vice President of Marketing & Alliances at Venda, Inc., a SaaS ecommerce leader, where he led an international team and architected multichannel campaigns that won the independent American Business Award (“Stevie Award”) and an Interactive Media Award. Ron holds an MBA from the University of Rochester, William E. Simon Graduate School of Business.

Ron Brien’s appointment comes at a significant time in TagMan’s lifecycle, as the company has grown to nearly 100 employees in 2012, largely driven by increasing global demand for the company’s enterprise-grade tag management system. “I couldn’t be more excited to join a company that helps some of the most recognizable brands across several industries master the increasing complexities of tag management, digital marketing and analytics data. TagMan’s unique understanding of the digital ecosystem helps TagMan save customers time and money while improving marketer effectiveness.”

“We are excited to have Ron Brien’s experience connecting with and understanding the unique challenges of the marketing, analytics and ecommerce communities,” said Jon Baron, CEO of TagMan. “Ron’s history of leading international teams and accelerating marketing velocity at high-growth companies is essential as we continue to grow globally.”

TagMan has processed more than $24 billion in online transactions for its customers and is the partner of choice for global retailers and marketers including Travelocity, Vodafone, Virgin Atlantic, Kellogg’s, Air New Zealand and more.

Company highlights include:    

  •     Tag Management Systems deployed for more than 250 major web sites globally
  •     The go-to partner in several industries including Travel & Hospitality, Retail, Consumer Electronics and Telecom/Mobile.
  •     Serves billions of tags in over 80 countries
  •     Revenue growth of nearly 200% from 2010 to 2011; revenue run rate for 2012 is projected to be a 200% increase from 2011
  •     More than double employees on staff dedicated to training and support than closest three competitors

About TagMan:
TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 250 ecommerce websites globally leverage TagMan to implement, manage and monitor all digital tags and online marketing technologies through an easy to implement, self-service interface while proactively managing ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg’s, Air New Zealand, and Vodafone. Find out more at http://www.tagman.com

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