Selling extra cheese: How a simple technology feature is helping pizzerias improve order taking

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SUTUS LiveCoach proves to be ‘game-changer’ for pizza delivery training

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LiveCoach works because managers can train staff in the most ideal way possible – while they are actually doing their job.

SUTUS Inc., the leading technology specialist for the pizza franchise industry, has announced the launch of LiveCoach, a new technology feature that gives pizza delivery locations a new and better way to train staff during the order taking process.

Training is one of the most important parts of running a successful pizza operation. SUTUS LiveCoach allows managers to listen in real time to customer calls and guide the staff member without the customer hearing. The feature is proving a hit with managers as it gives them a foolproof way to instill the key points of successful order taking.

“A big part of training is helping your staff form the right habits.” Comments Shawn Chute, COO of SUTUS. “For example, an experienced team member will not only remember to ask if the customer wants extra cheese but will know when to ask and how to frame the question to get the desired response. These things matter – they have a direct impact on profits.”

Chute adds “LiveCoach works because managers can train staff in the most ideal way possible – while they are actually doing their job. From the feedback we are receiving, this simple feature is changing the way managers build staff skills and habits.”

Developed to boost sales, improve customer experience and cut costs, the SUTUS Business Central is a single-platform telephony, data and networking solution that is currently used by more than 10,000 pizza franchise users across North America.


SUTUS is a leader and innovator in franchise communications solutions, enabling franchisees to transform their IT and telephony into a platform that generates higher sales, improves the customer experience and reduces operating costs. Headquartered in Vancouver, Canada, SUTUS works with some of the most successful franchise brands in the world at both the corporate and franchisee level integrating key business-performance drivers with customer and operational data to help implement best practices across the franchise.

The company's Business Central platform, which has won eight industry awards for innovation and product excellence, is an affordable, enterprise-quality franchise solution developed specifically for franchises whose business relies on exceptional phone-based customer interaction.

Customized by SUTUS for each franchise business model, the single platform combines flexible technology to deliver sales, marketing, operating and business management benefits. Advanced messaging options, call recording, customized reporting, LiveCoach, and remote fleet management features translate directly into improved operational delivery and profit.

The SUTUS platform serves as the backbone for other franchise operating tools allowing alarms, security cameras, POS and GPS systems to plug-and-play seamlessly ensuring an integrated franchise business tool.

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David Matthews
Distinct Public Relations
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