New York, NY (PRWEB) September 13, 2012
Penton Media, the largest privately owned business-to-business media company in the U.S., announced the launch of a web seminar series within its Marketing Services Group aimed at helping clients in their 17 unique markets develop essential marketing strategies designed to maximize ROI.
This six-part web seminar series begins on September 13th and will include industry thought leaders discussing how companies are being successful in today’s marketplace. The series will unveil a marketing process that includes everything from the types of research that should be used to inform marketing strategy to building marketing channels that deliver conversion to the best proven methods for nurturing customers and getting the right opportunities to sales. For more information please visit: http://bit.ly/OLMudi
“As marketers, the goal is to always be top of mind with potential buyers. Even when a prospect isn’t spending, they are still consuming information. This notion hasn’t changed much over time, but what has changed is how you stay top of mind and how you prove your value. We have a great vantage point to combine our marketing expertise with our industry knowledge – and look forward to sharing that in this web seminar series.” George Assimakopoulos, Vice President, Penton Marketing Services.
This series has been designed so that all levels of Sales and Marketing professionals will be able to gain new insights that they can apply immediately to their businesses.
About Penton Marketing Services
Penton Marketing Services, a division of Penton Media, offers custom content, digital, research and sales optimization services. Its broad offerings capitalize on Penton’s deep industry knowledge across 17 vertical markets to develop winning, best-of-breed sales and marketing solutions. Penton Marketing Services works consultatively with clients, analyzing their business needs and developing strategic marketing solutions to realize their goals. Services include a wide range of content-related products, website development, SEO, social media and eListening, lead generation and lead nurturing tools, research, mobile and video marketing services. Penton Marketing Services, powered by EyeTraffic, operates from over 20 offices across the globe, including hubs in Washington, DC, New York, Chicago, Cleveland and Colorado.
About Penton Media, Inc.
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. The Company is headquartered in New York City with approximately 1,100 employees across key locations throughout the world including New York; Cleveland; Chicago; Overland Park, Kansas; Boulder, Colorado; Fort Collins, Colorado; and Hong Kong. Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.