Trinity Property Consultants Works with Property Solutions to Develop Industry-leading SEO/Web Strategy

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California-based management company rolls out portal, payment, and social media services across 70 properties

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There’s been a significant increase in web traffic—first it jumped, and since then it’s been consistently performing, steadily growing.

Trinity Property Consultants, LLC, announces its partnership with Property Solutions International, Inc., the largest provider of property management websites and payments, to accelerate search engine optimization and web traffic using custom-tailored community websites, accompanied by a comprehensive technology suite. Trinity has doubled web traffic through their innovative, content-driven online marketing strategy; incorporating Property Solutions’ social media tools—including blogs, social networking integration, and online reviews—throughout their entire 16,000-plus unit portfolio.

Trinity was initially drawn to Property Solutions because of the advanced, customizable SEO features of its ProspectPortals. “Our current portals just weren’t built to accommodate common search engine algorithm metrics,” said Carla Sgroi, e-Marketing Manager at Trinity, “We needed a website that functioned better for SEO, while also delivering seamless integration and reliability.”

The merits of content creation are widely recognized by industry professionals due to its ability to increase visibility, and subsequently web traffic, through SEO. “As each day goes by, web content is constantly becoming outdated,” said Property Solutions Regional Vice President Jared Crouch, “So a site’s capacity to regularly supply new content is crucial.” Pulling from this principle, Trinity noted three distinct features of Property Solutions’ ProspectPortal which provide their community websites with a significant competitive advantage. The first is the presence of a blog, integrated with their corporate website. According to Sgroi, “Effectiveness of the blog depends on the content being unique and relevant, but it’s very challenging for properties to blog consistently at the site level. That is why we’ve developed a centralized system for content creation and distribution.”

Another important feature of ProspectPortal is its built-in Ratings and Reviews, which allows properties to solicit feedback from current residents, respond to their concerns, and automatically post approved comments to their website. “In addition to the favorable SEO implications of reviews,” said Sgroi, “we’ve moved towards full-blown reputation management services, to communicate to prospective renters that our communities are open and transparent.”

Lastly, with the custom website that Trinity and Property Solutions have worked together to develop, blog headlines are incorporated into the homepage design, which is found to build SEO as well. “The on-site community websites are programmed to automatically pull headlines from the most recent blog posts from either the corporate site or the community blog, which helps ensure that content is always fresh,” said Sgroi.

Despite being in the early stages of implementation, Trinity is already seeing results. “With our pilots, there’s been a significant increase in web traffic—first it jumped, and since then it’s been consistently performing, steadily growing,” said Sgroi. “Trinity has adopted a web strategy that’s above and beyond typical industry practice, and we see it heavily reflected in their numbers,” Crouch said.

In addition, Trinity has begun to roll out Property Solutions’ ProspectPortal, MobilePortal, ResidentPortal, ILS Portal, ResidentPay, and check scanning services across 70 properties. “Once we discovered Property Solutions, and realized integration was sound and it was quick to install and activate, then we saw a number of other services that would benefit our system,” said Sgroi.

“This comprehensive suite of products brings an array of convenient web services to both residents and personnel,” said Crouch. “In particular, Trinity has noted operational advantages stemming from our check scanning services—where payments are automatically posted to the ledger and seamlessly integrated with accounting software.” With regard to benefits for current residents, ResidentPortal’s advanced compatibility allows them place maintenance requests, view lease documents, and make payments from anywhere on any device, including mobile. Also, Property Solutions’ social media features will open up opportunities for greater communication with residents. As Sgroi explained, “All of our properties are on social media, and residents often tell us how much they appreciate getting updates and insight from our Facebook and Twitter accounts, and blog.”

About Trinity Property Consultants
Trinity Property Consultants, LLC was founded in 1999 as a multifamily and commercial real estate management firm in Southern California, specializing in successfully managing value-added real estate investments. Today, Trinity manages 70-plus properties—totaling more than 16,000 units—across California, Texas, Oregon, Washington, Idaho, Colorado, Nevada, Arizona, Kansas, Indiana, Missouri, and Georgia. Trinity’s core strength is derived from a continuous focus on customer satisfaction and property performance, and they operate in pursuit of long-term continuity, by focusing on integrity and constituent alignment. For more information, go to http://www.trinity-pm.com.

About Property Solutions
Founded in 2003, Property Solutions International, Inc. is the nation’s largest provider of apartment community websites and a leading developer of innovative property management software tools. Currently serving 27 of the NMHC Top 50 Largest Managers, the company offers a variety of web based solutions for leasing, rent collection, and maintenance request processing. Property Solutions’ web portals and electronic payment processing tools offer the advantage of full data integration with most widely-used property management software packages. For more information, go to http://www.propertysolutions.com.

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