Launches New Guarantee to Help Consumers Fight Dynamic Pricing Chaos

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Shopping Service Pays Cash To Back Up Price Prediction Technology on Hundreds of Thousands of Products Everyday

Panasonic LED TV

An example of a product covers with a price guarantee.

Our mission is to fight for the consumer and our new guarantee stands behind our predictions about when to buy to get the best price. Mike Fridgen, CEO of Decide, the only shopping service using big data to advise consumers on the highest rated products and the best time to buy, today launched a unique guarantee backing up its price predictions with cash.

Twenty percent of products tracked by change prices each day, some products changing prices a dozen or more times, so knowing the right time to buy can equal hundreds of dollars in savings per year.

Decide's technology tracks billions of prices to predict if prices will go up or down in the future, and with today’s launch, offers a guarantee that backs up the prediction. The guarantee covers all "buy" recommendations on its site, over 200,000 products each day across over 75 categories in electronics, appliances, sports & outdoors, tools, and lawn and garden. If the price drops lower than what the consumer paid within two weeks after making the purchase, Decide pays the difference.

"The new age of dynamic online pricing - where product prices change daily - can be a real headache for shoppers," said Mike Fridgen, CEO of Decide. "Our mission is to fight for the consumer and our new guarantee stands behind our predictions about when to buy to get the best price."

This guarantee is a first-of-its-kind program. No other company proactively tracks and notifies consumers if a price drops, from any online retailer, after their purchase and guarantees the lower price found.

How Decide's Guarantee works:

  •     Customer buys any item predicts is a "good time to buy," from the retailer with the lowest price. Then forwards the email receipt confirmation to guarantee(at)decide(dot)com before midnight PST the same day.
  •     Decide automatically tracks the price of the item across thousands of retailers-- including®, Best Buy® and Walmart®-- for 14 days.
  •     If the price drops, Decide will notify the customer and pay the difference, up to $200 per product.

The guarantee is free of charge to Decide users. In the future, the guarantee will be offered as part of a Decide paid membership.

About Decide's price prediction technology:
Decide launched its price predictions in June 2011, becoming the first resource to advise shoppers whether they should BUY or WAIT on a purchase by predicting the future prices of products. Decide's technology tracks billions of price movements and predicts a product’s price two weeks in the future. The company started its price predictions in just a handful of consumer electronics categories and has rapidly added dozens of categories including appliances, lawn and garden, sports, and tools and hardware. In less than a year, Decide has served up more than seven million BUY or WAIT recommendations that have helped people uncover hundreds of dollars in savings each year.

For more details on Decide's guarantee, visit

About Decide
Decide is a team of data scientists and technologists helping consumers shop smarter. Decide's technology helps consumers find the highest rated products and predicts the best time to buy.
The company was co-founded by Internet search pioneer Oren Etzioni, founder of Farecast and the Netbot, the web's first comparison shopping engine. The Seattle-based company has raised $8.5M in venture capital from Madrona Venture Group, Maveron and angel investors.

Contact Information:
Shauna Causey, VP of Marketing,

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