Three Headed Lion's Guar Gum Field Survey Update Reveals Forecast Nuances in India

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Three Headed Lion's comprehensive field update on India’s Guar Gum supply chain highlights the latest industry risks and opportunities. While overall Guar Gum production is still expected to be over last year's level, the forecast for production has now been lowered.

Our latest field intelligence indicates a downward trend in this year's Guar Gum production forecast. We expect a larger crop than last year, but not as large as initially forecast.

Three Headed Lion (THL) today announced the release of its strategic update to the 2012 Guar Gum Report: INDIA, a first of its kind report which reveals the problems, opportunities, and complexities of the opaque, fragmented market of Guar Gum in India.

“The 2012 Guar season in India is well underway,” explains Javed Matin, the co-founder of Three Headed Lion. “A late arrival of the monsoon delayed sowing by over a month across the Guar producing states. While most parts have now received adequate rainfall, some regions experienced excessive rainfall raising concerns of crop damage. The overall area under Guar cultivation this season has gone up from last year. The main concern now is on the final crop yield. State Agriculture departments, Agriculture Research Institutes and leading Guar Gum processors are actively working to ensure yield remains along expected lines.”

However, according to Matin, the area under Guar cultivation in 2012 is now expected to be lower than forecasted before the sowing season began. “The average monthly spot price of Guar seed fell 72% and production is expected to drop below our previous forecast. Projected exports have been lowered as well. We still expect to see production over last year's level, but not as large as previously forecast.”

The updated report is available for instant purchase and download at It contains the following highlights:

  •     an overview of the current state of the Indian Guar Gum market
  •     uncovers the Guar Gum supply chain by revealing the opaque elements in each step from farm-to-export
  •     in-depth review of critical factors impacting the supply and price of Guar Gum
  •     current sentiment of key stakeholders - farmers, traders, processors, and logistics operators
  •     an outline of historical trends and a forecast for 2012 (with quarterly updates from the field)
  •     insights from interviews with key administrators, government officials, farmers, traders, processors and logistics operators
  •     expert recommendations for Guar Gum buyers
  •     detailed charts and graphs on pricing trends and production yields
  •     a comprehensive directory of India’s Guar Gum processors
  •     a comprehensive directory of India’s Guar Gum warehouses
  •     a comprehensive directory of India’s Guar Gum quality assurance consultants

The THL research team interviewed the largest cross section of industry leaders and participants for a report on this volatile commodity:

  •     200+ farmers across 28 Guar producing districts in the states of Rajasthan, Haryana, Gujarat and Punjab
  •     CEOs of five leading Guar Gum producing companies in Rajasthan, Haryana and Gujarat
  •     Minister of Agriculture, Rajasthan
  •     Minister of Industries, Rajasthan
  •     Minister of Agriculture, Haryana
  •     Minister of Industries, Haryana
  •     President, All India Guar Gum Manufacturers Association
  •     20 traders across Rajasthan and Haryana
  •     Chairman, State Seed Corporation , Rajasthan
  •     Director, Department of Agriculture, Punjab
  •     Director, Department of Agriculture, Gujarat
  •     Sr. Agriculture Scientist and Guar Specialist, Rajasthan
  •     Director, Agriculture Research Institute, Haryana
  •     Deputy Director, Department of Agriculture Department, Rajasthan
  •     Ex-Seed Corporation Chairman and Farmer, Birwar, Rajasthan
  •     Deputy Director, Port Authority, Gujarat
  •     Director, Indian Meteorological Department, Delhi
  •     Director, Indian Meteorological Department, Rajasthan

THL's 2012 Guar Gum Report provides unparalleled insights into the fragmented, opaque, world of Guar Gum in India. The report comes with quarterly field updates for a year.

About Three Headed Lion (THL)
THL strives to provide real-time information, sound and timely expert analysis & judgment on developments and issues that impact India and the global economy. We offer robust understanding of India’s risk environment through political, economic and societal lenses. We unearth what’s trending in India, at macro, commodity and micro levels. We provide comprehensive market intelligence and micro level data on key sectors, and objectively assess the effectiveness of citizen-centric government programs and initiatives. We also offer western companies a reverse-innovation practice for innovation strategy and execution in India. Learn more at

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Javed Matin