Phoenix, AZ (PRWEB) September 13, 2012
As many small businesses have come to learn, having an online business is essential to creating a thriving enterprise in today’s market. While creating an online presence is necessary for virtually every business, a recent article from B2C highlights a widespread concern that becoming an “online business” means eradicating the relationship between the company and the consumer. As a resource for small businesses that want to expand through online marketing tactics, NetConsultCo.com explains that it is a common misperception that the Internet strips businesses of their personality and branding efforts. The company offers tips to companies that are new to the online marketplace in order to help them stay friendly with consumers and maintain the image they worked so hard to develop.
According to B2C, this approach to online marketing is known as “relationship marketing.” NetConsultCo.com notes that many companies new to online marketing procedures believe that the new tactics are just a cost-effective way to increase sales. However, businesses that take this approach are often not thinking in the long-term, which could negatively impact sales. The article explains further, “Take the focus away from the dollar signs attached to your products and services, and focus on what’s really going to affect your sales: relationships.”
NetConsultCo.com says that relationship marketing is best demonstrated through social media practices. The company encourages businesses that have accounts on sites like Facebook or Pinterest to stay actively engaged with their followers, who are most likely their consumers. In a recent press statement, NetConsultCo.com comments, “By forming and encouraging dialogues among consumers through the online space, customers will develop loyal relationships with a brand. While there may not be face-to-face marketing, the consumer will still feel acknowledged, and that is an important step to creating a quality brand.”
The article offers six tips for those new to the concept of relationship marketing; the collective theme of these recommendations is businesses should not hide behind the computer, but rather expand beyond it. In addition to interacting with consumers, businesses must make sure to maintain the a high level of customer service; this means quick e-mail response time, offering solutions to disgruntled customers and answering frequently asked, and even less common, questions. NetConsultCo.com concludes by encouraging all business owners to always treat the online customer just as they would a customer that is physically in a storefront.
In order to address the challenges presented by today’s unique online market, NetConsultCo has developed a series of programs designed to help small business owners and other clients tackle Internet-based sales. The company offers one-of-a-kind relationships with its students by providing one-on-one training that emphasizes the changing trends in online marketing. The coursework is crafted to meet the needs of both beginning and advanced students through innovative training tools and wide curriculum selection.
For more information on available courses, visit http://www.NetConsultCo.com