TransforMED Adds Eight, Including Former Blue Cross Blue Shield of Kansas City Officer

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Leadership changes and staff additions meet growing client needs

“These valuable additions to our staff will drive expansion of our mission and the Patient-Centered Medical Home model to a larger patient base,” said Dr. Terry McGeeney, president and CEO of TransforMED.

TransforMED, a nonprofit subsidiary of the American Academy of Family Physicians, announces eight new staff, including a leadership addition of Dr. Blake Williamson, former vice president and medical director for Blue Cross Blue Shield of Kansas City, as Healthplan Specialist.

TransforMED provides clinical integration services, collaborative environments, learning opportunities and Patient-Centered Medical Home (PCMH) facilitation solutions to medical practices and stakeholders such as payers, hospital systems and independent practice associations (IPAs), as well as state and federal government bodies.

In his newly created Healthplan Specialist role, Williamson will interface with payers, promoting payment methodologies that support PCMH transformation. Williamson will also help TransforMED create and implement a vision for financing and delivering health care that improves quality and efficiency as it carries employers, health systems and payers successfully into the future.

An accomplished clinician and senior health care executive with more than 20 years of full-time management and leadership experience, Williamson has led and managed integrated health systems, managed care organizations and physician practices with more than 300 staff. While at Blue Cross Blue Shield of Kansas City, he collaborated with the AAFP to design and launch a PCMH pilot involving 13 sites and 83 physicians in the Kansas City area.

Besides Blake Williamson, MD, MS, as Healthplan Specialist, other additions to the TransforMED team include:

Gwen Duzenberry, MS, MBA, MPM, PMP, as senior project manager. In her new role, Duzenberry will work on the Center for Medicare and Medicaid Innovation (CMMI) Innovation Challenge Grant program, managing and coordinating efforts by the project team to deliver on the goals of the TransforMED Patient-Centered Model of care.

Russell Friesen, MBA, as project controls manager of the CMMI program. Friesen will work closely with project managers and TransforMED Centers of Excellence consultants to design, develop and implement all aspects of transformation toward high performing medical homes and the medical neighborhood.

Deanna Pugel, PMP, RN, LMLP, LCP, CCM, as project manager. Pugel will work directly with TransforMED Centers of Excellence consultants who support primary care medicine practice teams in their effort to become PCMHs.

Katherine A. Ferro, MBA, MHSA, as practice enhancement facilitator. Ferro will assist primary care medicine practices with implementing the TransforMED Patient-Centered Model of care.

Sallie Colaco, JD, as contracts administrator. Colaco will work to develop and implement policies and procedures that help to ensure the TransforMED team’s continued delivery of high quality PCMH solutions.

Kristen Stine, MSOD, as training and development manager. Stine will develop and provide programs and resources to support TransforMED’s objectives, culture and continued growth.

Jill Vander Leest as business development specialist. Vander Leest will support and manage various aspects of business development and the initial client engagement process, and will work directly with clients in their effort to bring about positive change as related to the PCMH.

“TransforMED continues its trajectory for success and has realized the many opportunities to reach beyond our original scope of working only with primary care practices,” said Dr. Terry McGeeney, MD, MBA, president and CEO of TransforMED.

“Moving forward, our growing team of transformation experts will continue to expand our focus and attention on larger entities and federally funded projects, including the Patient-Centered Medical Neighborhood grant and the Comprehensive Primary Care Initiative, as well as across the entire healthcare landscape, such as payers and large health systems.

“These valuable additions to our staff will drive expansion of our mission and the Patient-Centered Medical Home model to a larger patient base.”
About TransforMED
The Leawood, Kan.-based TransforMED LLC is a nonprofit, wholly owned subsidiary of the American Academy of Family Physicians. Established in 2005, TransforMED provides ongoing consultation and support to physicians looking to transform their practices to a new model of care that is based on the concept of a patient-centered medical home. TransforMED is an active member of primary care communities, and recognizes and supports the unique value that primary care offers to patients and the health care system. TransforMED shares and supports the idealism and altruism of primary care physicians and the strong commitment to their communities and patients through continuing patient relationships and independent decision making. TransforMED offers practices both products and services, including consultation and advice on implementing the patient-centered medical home model. To learn more about TransforMED, visit

The project described is supported by Funding Opportunity Number CMS-1C1-12-0001 (the “FON”) from the Department of Health and Human Services (“HHS”), Centers for Medicare and Medicaid Services, Center for Medicare and Medicaid Innovation (“CMS”).  Pursuant to said FON, TransforMED and CMS have entered into a cooperative agreement to explore the development of new models for the delivery of better health, better health care and lower costs through improved quality for Medicare, Medicaid and Children’s Health Insurance Program (“CHIP”) enrollees.  The project executed pursuant to the cooperative agreement shall not restrict the freedom of choice of providers/services for Medicare, Medicaid and/or CHIP patients in fee-for-service (“FFS”) plans.  The project contents are solely the responsibility of TransforMED and its project affiliates, Phytel and VHA, Inc., and do not necessarily represent the official views of HHS or any of its agencies.

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