Bold New Adventures: Boar's Head Brand® Facebook App Transports Fans On A Virtual Vacation

Share a Personalized Boar’s Head Bold™ Postcard This September for a Chance to Win Prizes

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

Sarasota, FL (PRWEB) September 13, 2012

Boar’s Head Brand®, a leading provider of premium delicatessen products, traveled the world to find inspiration for Boar’s Head Bold™ – its newest line of flavorful premium meats and cheeses created for flavor seekers everywhere.

To celebrate the introduction of Boar’s Head Bold, the company created “Postcards from Bold,” a unique Facebook application that allows fans to create and share customized postcards from the exotic destinations that inspired the product line. With the click of a mouse, fans can virtually go from zip-lining in Brazil to surfing in Mexico and scuba diving in Jamaica.

Each week throughout the month of September, one randomly selected fan that shares their “Postcard from Bold” snapshot with friends or family will win a $100 gift card. Get started today at http://www.facebook.com/boarshead.

Here’s how it works:

  •     Choose from 8 unique postcard backdrops set in Brazil, Veracruz, Jamaica and the Baja Peninsula of Mexico
  •     Select or upload a photo of yourself or a friend to personalize your postcard
  •     Share your Boar’s Head Bold postcard on Facebook for a chance to win $100

Intense, sweet, spicy and savory, the Boar’s Head Bold premium deli meats and cheeses were inspired by the cuisines and local flavors of exotic destinations around the world. The product line includes Jerk Turkey™ Breast inspired by Jamaica, Chipotle Chicken Breast influenced from the Baja peninsula, 3 Pepper Colby Jack™ Cheese inspired from Brazil and Chipotle Gouda infusing the flavors of Veracruz, Mexico.

Boar's Head products are available at select supermarkets, gourmet stores and fine delicatessens nationwide. For more information and additional recipes, please visit http://www.boarshead.com.

About Boar's Head
Founded in 1905, Boar's Head has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar's Head meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat. For more information, visit http://www.boarshead.com or http://www.facebook.com/boarshead.


Contact

  • Elizabeth Ward
    Boar's Head Brand
    941-955-0994
    Email
  • Kelly David
    Fleishman-Hillard for Boar's Head Brand
    212-453-2174
    Email

Attachments