Apple's New iPhone Boasts a Multitude of New Features, but what did Smartphone Fans Really Want to See?

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Protect Your Bubble Survey Proves 4G Popular with Smartphone Fans, Voice Command Lacking

News Image, the number one gadget insurer, provides iPhone coverage plans for US customers starting at $7.99 per month

With the historic Sept. 12 launch from tech giant Apple, tech fanatics and general consumers alike are weighing the features of the iPhone 5 and reflecting on the legacy of Steve Jobs. CEO Tim Cook confirmed the exponentially growing success of Apple, which boasts 380 stores in 12 countries and some 83 million Apple store visitors last quarter.

Highlights of the numerous new features include: 4-inch screen display with five rows of app icons, 4G LTE network compatibility, battery providing 225 hours on standby and eight hours in use, larger photos, high-def panorama photos, three microphones with noise-canceling earpiece, newly developed Ear Buds, and more.

With a price point of $770 when purchased without a carrier, the iPhone 5 is no small investment, which is why, the number one gadget insurer, provides iPhone coverage plans for US customers starting at $7.99 per month that include guaranteed 24 hour replacement and protection again loss and theft, and more.

As respondents confirmed in a survey conducted prior to the iPhone 5 announcement, almost two thirds (64%) of participants ranked the super fast mobile internet connection highest on a sliding scale[1], which asked smartphone fans to rank a host of innovative features in order of importance. Only one fourth (25%) of respondents rated Voice command features as important[1] smartphone innovations.

Mobile wallet technology, which allows smartphone users to make contactless payments for goods in shops, but which has provoked debate on the importance of mobile security and identity fraud, was only ranked as very important by 38% of those polled. Full statistics from the survey available below.

Stephen Ebbett, director of, comments: “Given that data is king for smartphone users, it’s no surprise that mobile fans are most excited by super fast 4G connectivity which will significantly slash download times. And with data rinsing batteries, wireless charging capabilities built into smartphones is bound to have mass market appeal.

“Voice command is one of those functions that sounds great, but the reality is that it’s probably quicker to run an internet or contact search manually, hence why it’s failed to instil much excitement in smartphone users.”

Notes To Editor

1.    In this instance, the sliding scale was 1-7 with 1 as most important, and 7 as least important. In order to qualify as ‘very important’, respondents had to rank the feature as 1 or 2 on the sliding scale.

About Protect Your Bubble
Protect Your Bubble is a specialty insurance brand, offering insurance for gadgets, pets and travel - all for today’s modern consumer.

  •     Gadget - Smartphone and tablet insurance covers loss, theft and water damage and consumers will receive a replacement device in 24 hours. Home gadget warranties provide coverage for mechanical breakdown and accidental damage for laptops, game consoles and cameras as well as mechanical breakdown for appliances, televisions, desktop computers, home theater systems and more.
  •     Travel - Plans provide a variety of coverage for single and multi-trip options including cancellation, interruption, medical/dental, baggage, rental car and much more like 24/7 emergency services including, consult a doctor, roadside assistance, restaurant reservations and even set up tee times through their concierge services.
  •     Pet - Plans provide up to 90 percent reimbursement for covered vet charges for eligible accidents, illnesses, hereditary conditions and routine wellness visits. They allow owners to visit any licensed vet in the country. Additionally, annual deductible options start at $100 which only needs to be met once per plan year.

Headquartered in Atlanta, Protect Your Bubble is available online, via mobile app or phone, allowing consumers to understand, buy and, most importantly, protect what enriches their lives. Find Protect Your Bubble USA on Facebook or Twitter (@PYBUSA) or visit for more information or to get a two-minute quote today.

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