MonkeyMedia Software to Participate in National Franchise Summit 2012

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"The Inside Track to Success" will highlight a keynote address by MonkeyMedia Software CEO, Erle Dardick

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We think that a good...catering plan will give us the completive edge...to grow. That's what Erle brings to the table and is why we are excited to have him as our Keynote speaker."

Chicago's Original Rosati's Pizza will be hosting their 2012 National Franchisee Summit on September 18th at the Odeum Expo Center in Villa Park, IL. Rosati's, a family owned pizzeria with over 170 locations in 11 states is very excited to announce the theme for this years’ conference as "The Inside Track to Success" and it will be highlighted by a Keynote address delivered by Erle Dardick CEO of Monkey Media Software and Author of “Get Catering and Grow Sales! ™”

Mr. Dardick, “The Catering Expert”, will be conducting a “Get Catering and Grow Sales!™” workshop for conference attendees, in which Rosati's franchisees will be able to get the inside track to increasing sales by $1,000 a day by adding a “Thirteenth Month” through catering. Attendees will learn how Mr. Dardick turned a small, struggling deli into a two million dollar catering powerhouse and how he was able to expand that success by applying his proven strategies and techniques to other multi-unit restaurant operators, large and small. Franchisees will also be treated to insight on how to gain focus to improve their own catering strategy.

“Certain key elements, such as strategy, leadership, sales, marketing, manufacturing and distribution must all be in place to succeed in the catering channel and I argue firmly that only companies and executives with this comprehensive perspective will be able to leverage their catering business unit to double digit growth in the coming years,” says Dardick, an entrepreneur with 15 years' experience. “Any multi-unit restaurant company can capitalize on this opportunity but only if they understand these secret strategies.”

Marla Topliff, President of Rosati's Pizza, explains why Mr. Dardick's keynote is so important to them. "As times get tougher and competition stiffer, we must find new ways to separate ourselves from the rest of the pack. Since compromising on quality is not an option, and deep discounts can actually hurt our bottom line we need to find additional sources of revenue. We think that a good solid catering plan will give us the completive edge we need to continue to grow. That's what Erle brings to the table for us and that's why we are excited to have him as our Keynote speaker."

About Rosati's Pizza
Rosati’s Pizza has been a Chicago landmark for close to 50 years. As one of the last surviving family run restaurant chains in America today, Rosati's takes great pride in its rich history and continues to serve only authentic Chicago style pizza and Italian cuisine made from original family recipes handed down for five generations. Franchising started in 1964 when eleven Rosati's brothers and sisters opened the first carry-out/delivery store together in Mt. Prospect, IL and a tradition of new beginnings was born.

About MonkeyMedia Software
MonkeyMedia Software has developed The Get Catering and Grow Sales!™ Series consisting of strategy, education and software services specifically designed to drive catering sales in the multi-unit restaurant environment. Working closely with each customer’s executive team, MonkeyMedia Software implements catering strategies, provides education for team members, and leverages MonkeyCatering, its technology solution.

At MonkeyMedia Software, we have a culture of working for our higher purpose, while growing our business responsibly. Part of that purpose is to make a difference in a complex world, and what better vehicle to use than our growing venture. We believe strongly in the power of community and the human spirit and through the sale of “Get Catering and Grow Sales!™”, MonkeyMedia Software is proud to support Share Our Strength in its goal to end childhood hunger by 2015.

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Michelle Chopin
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