Survey By Protect Your Bubble Finds What Smartphone Fans Really Wanted From The iPhone 5

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Apple have got it spot on with their high-speed broadband connectivity on the iPhone 5 according to a survey by Protect your bubble.

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Given that data is king for smartphone users, it’s no surprise that mobile fans are most excited by super fast 4G connectivity which will significantly slash download times.

Today sees the official launch of the much-hyped Phone 5 since being unveiled 2 weeks ago. At the product launch event Apple introduced the thinner, lighter flagship phone with superfast mobile broadband technology. And, according to a recent survey, it looks like Apple has hit the mark. Even though just a select few in the UK have been able to use it so far, 4G has come out on top as the most popular smartphone feature, in a survey of almost 4,000 smartphone fans by the specialist gadget insurer

Almost two thirds (64%) of respondents rated the super fast mobile internet connection, now being rolled out in 16 UK cities by EE, highest on a sliding scale[1] in the survey, which asked smartphone fans to rank a host of innovative features in order of importance.

Least popular were the voice command feature, such as Apple's Siri or S-Voice by Samsung, and the projector function – as boasted by the Samsung Galaxy Beam, which can project HD movies up to 50 inches wide onto a wall. Only a fifth (25%) of respondents rated these as important[1] smartphone innovations.

Not mentioned in the iPhone 5 launch was in-built wireless charging, as offered by the recently-released Nokia Lumia 920. But this was the second most popular smartphone innovation, with 61% ranking this as very important.

Invisible waterproofing, a new water-repelling technology called HzO applied to the innards of smartphone and rumoured to have been considered by Samsung and Apple, was ranked as very important by more than half (57%) of mobile users.

Unsurprisingly security is paramount for more than four in ten smartphone users. Biometric fingerprint security, as pioneered by Motorola ATRIX back in 2011, appealed to 43% of respondents, who ranked this smartphone feature as very important.

Mobile wallet technology, which allows smartphone users to make contactless payments for goods in shops, but which has provoked debate on the importance of mobile security and identity fraud, was only ranked as very important by 38% of those polled.

Feature & percentage ranked as 'very important':
4G Connectivity = 64%
Wireless Charging = 61%
Invisible Waterproofing = 57%
Biometric Security = 43%
Mobile Wallet = 38%
Voice Command Function = 25%
Projector = 25%

Stephen Ebbett, director of, comments: “Given that data is king for smartphone users, it’s no surprise that mobile fans are most excited by super fast 4G connectivity which will significantly slash download times.

“Voice command is one of those functions that sounds great, but the reality is that it’s probably quicker to run an internet or contact search manually, hence why it’s failed to instil much excitement in smartphone users.

“Apple’s focus on 4G at the launch of the iPhone 5 suggests they’ve catered to demand from mobile users craving faster speeds, but they might have missed a trick by not including wireless charging.”

Online gadget insurer aims to simplify the process of taking out personal insurance, from buying a policy to making a claim, offering low-cost cover for mobiles and smartphones, tablets, sat navs, cameras, laptops and more.

Quotes can be obtained for your gadgets via the following URLs:
Gadget Insurance:
iPhone Insurance:

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