CMSWire to Hold Tweet Jam: Turning Data in Marketing Actions - September 19th #CXMChat

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Twitter-based event will explore how organizations can better take advantage of the data they collect to improve the customer experience and drive ROI.

CMSWire.com, a web magazine focused on information management, social business and customer experience management, is holding a Twitter-based gathering on September 19, known as a “Tweet Jam,” to discuss how organizations can turn the data they collect into marketing actions.

Data. It comes from everywhere, websites, social networks, mobile apps and sites, search engines, contact centers, customer support systems and the list goes on and on. It's great to collect all this data. But here’s the key -- data isn't anything without action.

On Wednesday, September 19 at 10am PDT / 1pm EDT / 18:00 BST the CMSWire editors and guest panelists welcome the broader community to spend an hour discussing how they are using their analytics and customer data, and what challenges they are currently facing.

The discussion questions are:

1. How are CXM/WEM demands stretching analytics and decision support tools today?
2. Is integration of analytics data silos and analytics middleware a growing demand?
3. What is the current thinking around ROI on data and analytics?
4. Is data capture accuracy or data representation / storytelling a bigger issue?
5. Marketing Automation is creating another data silo. How is this being addressed?
6. What is the biggest opportunity today in the analytics and/or data storytelling space?        

All experience levels are welcome to join the event.

The CMSWire team has assembled a group of expert panelists who will be sharing their thoughts. Panelists include:

  • Bob Clary, Marketing Manager and Google Analytics Trainer at Webucator
  • Annie Weinberger, VP Marketing at Autonomy Promote Solutions
  • Julie Hunt, Solution Strategist at Julie Hunt Consulting
  • Billy Cripe, Principal and Founder at Bloomthink
  • Doug Antkowiak, Social Media Strategist for Portent
  • Diane Buzzeo, Founder and CEO for Ability Commerce
  • Rich Blank, Solutions Engineer for NewsGator, Blogger
  • Peter Iuvara, Director Sales and Consulting Services at MindSHIFT
  • Cathy McKnight, Partner & Principal Analyst at Digital Clarity Group
  • Doug Heise, Product marketing Director at CoreMedia
  • David Hillis, VP of Business Development at Ingeniux
  • Tjeerd Brenninkmeijer, Co-Founder and CMO at Hippo
  • Tom Wentworth, CMO at Ektron

Participants may tweet their questions and responses throughout the Tweet Jam. By including the #CXMChat hashtag in all tweets, the messages will automatically become part of the discussion flow and will be included in CMSWire’s follow-up coverage of the event.

Tweet Jam Participation Guidance
Twitter is a highly flexible medium. In order to keep the discussion useful and focused, participants should follow these guidelines:

*Participants should introduce themselves with their first #CXMChat tweet. Include name, job title and the organization worked for.

  • Subsequent tweets must start with the question number the comment relates to and contain the #CXMChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works. #CXMChat"
  • Participants should not pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat -- be thoughtful

About CMSWire
CMSWire.com is a leading web magazine published by Simpler Media Group, Inc. The publication focuses on customer experience management, social business and information management practices and tools. The publication was founded in 2003 and currently has more than 270,000 monthly readers.

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Barb Mosher
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