Freya Launch First Moulded Soft Cup Up To A G Cup

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Lingerie and swimwear brand Freya have launched the world’s first moulded soft cup bra available up to a G cup.

Deco Black

Deco is now even more accessible to women, with a size range from 28” to 38” back with C to G cup.

A new addition to the Freya lingerie family is the best-selling range - Deco, the Deco soft cup bra offers women less coverage, smooth lines and a low centre-front for great plunge – all combining to create a seam-free, lifted look under almost any type of clothing. What makes the Deco soft cup bra unique compared to other soft cup offerings on the market is the fact that it is the only moulded option available up to a G cup. Deco is now even more accessible to women, with a size range from 28” to 38” back with C to G cup.

The Deco moulded soft cup is an ideal bra choice for teenagers through adolescent years, as well as during and after pregnancy, or after breast surgery. Whatever the reason, the Deco soft cup delivers support and shape without the wires.

Freya’s Deco innovative moulded design is ideal for women who are looking for freedom of movement and a bra which they can wear all day and all night. The foam mould creates a light feel, yet still offers unrivalled support. With its totally seam-free cups, the Deco soft cup is perfect for wearing underneath close-fitting clothes for a flawless silhouette. Meanwhile, the sexy low front plunge offers fantastic cleavage so, whether Deco is worn under a plain white tee or a little black dress, it will deliver great definition and support.

Freya’s Deco range first debuted in 2009 and quickly became a big hit with Freya customers. Now the Freya collection has a wealth of styles to choose from, with moulded soft cup, underwired moulded half cup, underwired moulded strapless and underwired moulded plunge options. As a result, Deco can offer the perfect bra for every stage of a woman’s life.
About Freya

Freya create lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. Based in Northamptonshire, UK, Freya is part of the Eveden Group, home to a number of lingerie and swimwear brands specialising in larger cup sizes. The Eveden Group is a subsidiary of Wacoal Lingerie. For more information about Freya please visit or email press(at)freya(dot)com

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Holly Henstock, PR Manager
Eveden Limited UK
+44 (0)1536 765208
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