NFC Payments Market Report Highlights Importance of Financial Incentives for Mass Adoption

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According to the latest NFC Market Report from M for Mobile, two thirds of consumers surveyed would adopt NFC mobile payments if they were better informed about the uses of the technology, alongside having the opportunity to do so. Importantly to note, well over half of the 3,000 surveyed consumers would transfer their main banking to an NFC Payments account if there was a financial incentive in the form of discounts or rewards.

NFC Payments Report 2012-13

The report covers all of the current industry dynamics and is forthright in addressing the importance of the retail sector to mass adoption as well as highlighting current barriers impacting this sector.

Being the first of its kind to address such a comprehensive perspective from the consumer, the report also analyses the consumer viewpoints on security concerns, mobile wallet adoption and the how consumers feel regarding managing their money, to give a clear directive on strategies for moving forward and encouraging mass adoption.
To obtain your personal copy of this essential guide to NFC Payments 2012-13, please follow this link: http://bit.ly/NFCreport

John Garden, NFC Programme Delivery Director Europe, from Orange reviewed the report and commented: ‘The report covers all of the current industry dynamics and is forthright in addressing the importance of the retail sector to mass adoption as well as highlighting current barriers impacting this sector. Will the NFC industry achieve its tipping point? Read the report and make your decision!’

For more information about the NFC Payments Market Report 2012-13, download the brochure today: http://bit.ly/NFCreport

Or Contact:
Naomi Hands
Global Head of Marketing
M for Mobile
naomi@mformbile.com
+44 (0) 207 375 7513

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Naomi Hands
M for Mobile
+44 (0) 207 375 7513
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