They Took the Wall Down on Wall Street

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After 31 years The Moneypaper, the financial publication that first focused attention on direct investment plans (DRIPs) is now moving away from the monthly print edition to an online service only at

After 31 years, Moneypaper, is now moving away from the monthly print edition to an online service. The conservative risk-reducing strategies that the financial newsletter helped its subscribers implement will continue to be offered at

In 1981, when most people thought that investing in stocks was an arcane art best left to the male Wall Street experts, groundbreaking publishers Vita Nelson, Joyce Gruenberg, and Lucy Banker founded The Moneypaper, a Financial Publication for Women.

In 1984, publisher Nelson discovered that it was possible to invest in stock without going through a broker. That option made it possible for subscribers to achieve the diversification that would otherwise not be possible on a small investing budget. As they say, “the rest is history.”

The Moneypaper, was among the first to focus attention on direct investment plans (DRIPs). As a result, hundreds of thousands of independent, self-reliant individuals used its service to bypass the Wall Street establishment and invest directly in any of about 1,300 companies that offer that option.

The company continues to provide its signature direct investment plan (DRIP) enrollment service online at, where it also offers DRIP portfolio guidance.

DRIP investing is still a widely unknown option. As Vita Nelson says in the TV spot that aired on CNBC and Bloomberg for more than 15 years, “No one has a vested interest in promoting them.” That’s because DRIP investing is only of benefit to the investors who use them.

And that’s why your audience will probably be surprised to learn that investing in equities can be accomplished efficiently and with a greater likelihood of success without opening a brokerage account. Why greater success? DRIPs make it possible for people of modest means to invest in a diversified portfolio and to do so on a dollar-cost averaging basis. DRIPs have helped take down the Wall on Wall Street for hundreds of thousands of individual investor who otherwise would not be candidates for investment products. Information about every company that offers the DRIP option is provided at

About Vita Nelson:

As editor and publisher of highly respected financial publications, Ms. Nelson has helped investors gain knowledge of direct investment plans (DRIPs) and the simple steps to take in order to enroll and take advantage of them.

Ms. Nelson has conducted seminars, appeared on TV and radio shows, and is the co-author of Create and Manage Your Own Mutual Fund (Lifetime Press, 1994). She is widely quoted in the press and has been cited as a source of information for individual investors by the Wall Street Journal, Barron's, the New York Times, the Los Angeles Times, Kiplinger's, and the Boston Globe, among many others. Ms. Nelson is the acknowledged authority on the operations of company-sponsored direct investment plans.

Ms. Nelson lives in Harrison, N.Y. with her husband Lester. They have three children and six grandchildren. She began her career at Mademoiselle magazine, went on to make a market in municipal bonds at Granger & Company and other brokerages in NYC, and was founder, editor, and publisher of Westchester magazine until 1980. A graduate of Boston University, she is currently Chairman of the Board of Temper of the Times Investor Services (an SEC registered brokerage that focuses exclusively on DRIP enrollments), co-manager of the MP 63 Fund (DRIPX), and responsible for the contents of

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Byron Perez
Moneypaper Inc.
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