Direct mail continues to work because it captures the attention of consumers.
(PRWEB) September 14, 2012
Paramount Lists is excited to announce that they will be attending the Association of National Advertisers, "Masters of Marketing" 2012 annual conference. This year’s conference will be held at the Rosen Shingle Creek Resort, Orlando, FL from October 10-13th. Many of the nation’s C-Level marketing officers will be attending this national event. The Masters of Marketing offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable and improved the quality of their marketing organizations. Some of the Speakers include:
Alison Lewis - CMO, Coca-Cola
Marc S. Pritchard - Global Marketing & Brand Building Officer - Procter & Gamble
Neil Golden – SVP & CMO for McDonald's USA.
This event allows the opportunity to meet with other top marketers and learn how they have become so successful in their marketing efforts. Companies today are finding that multi-channel marketing is KEY in reaching their core market.
Direct mail continues to work because it captures the attention of consumers. Most people welcome printed advertising about products and services that are of specific interest to them and when a campaign is fulfilled with the consumer’s best interests in mind, it can actually make the recipient feel appreciated.
Businesses are more creative now than ever before. Kristin Genovese, President of Paramount Lists, suggests that you read: “Who’s mailing what for 2012” and learn what the top mailers did to grab attention and drive more customers to their products. Some items that have been mailed and left a lasting impression have ranged from a coconut to a pair of sneakers! A Direct mail piece can be original and surprising – it does not always have to be a small postcard or an envelope. The goal should be to cause brand awareness and peak a person’s interest so they look at your product closer. Thus, prompting them to make an immediate or future buy.
Direct Mail remains one of the most widely adopted and effective methods of generating new and repeat business with billions of pieces delivered last year alone. It stands strong on its own or as part of an integrated marketing campaign that leverages media like email campaigns, web advertising, SMS, social networks, TV or radio to reach the broadest possible customer base.
Learn more about these successful marketing channels at the Association of National Advertisers conference or simply reach out to any of Paramount Lists experienced Account Executives. Paramount Lists has been providing targeted marketing lists since 1972!
Paramount Lists, Inc.
3126 Peach St
Erie, PA 16508
Toll Free (800) 723-5478