Glossary of Modern Marketing Definitions from MMP

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A new glossary of modern marketing definitions is now available to the marketing industry.

A new glossary of modern marketing definitions is now available to the marketing industry. With marketing changing rapidly in the last few years, the glossary is addressing a need and great interest in modern marketing definitions.

The 40-page glossary is organized alphabetically by major marketing categories including advertising, branding, direct marketing, Internet marketing, market research, pricing, product development, public relations, search engine optimization, and social media.

The Glossary of Modern Marketing Definitions is available as a downloadable PDF, free of charge from Modern Marketing Partners (MMP), a Chicago (Naperville) based marketing agency. To download the Glossary of Modern Marketing Definitions, link here.

“We are pleasantly surprised about all the interest in the glossary,” states Neil Brown, Partner and Chief Marketing Officer for Modern Marketing Partners. “The popularity reinforces our how exciting marketing is today, and how marketers strive to keep pace.”

Modern Marketing Partners intends to update the glossary monthly, and requests that interested contributors go to the recent blog (called the Modern Marketing University), announcing the glossary, and use the blog comment tool to suggest new definitions. Link here to the Modern Marketing University blog.


Modern Marketing Partners is a full-service, business-to-business marketing and communications agency specializing in the integration of traditional marketing, Internet and social media. For more information, visit our website, or follow us through: MMU Blog, Facebook, Twitter, YouTube, Google+ and LinkedIn. Questions? Call Heather Hawes at 630-868-5060.

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Heather Hawes
Modern Marketing Partners
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