Mobile Excellence Awards Announces 2012 Finalists

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Acclaimed Awards Show in Its Fifth Year Reveals Finalists for 2012 with Celebrity Host, Jonathan Mangum and Special Appearance by Comedic Entertainer, Ron G

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Creating a platform that honors the best in entertainment and technology is what the mobile excellence awards is all about and we want to congratulate all the 2012 MEA finalists," said Sarah Miller, Founder & CEO, Mobile Excellence Awards.

The Mobile Excellence Awards (MEA), produced by Little Monster Media, AEG Network LIVE and Axis Entertainment is proud to announce the 2012 finalists for its fifth annual awards season, along with Celebrity Host, Actor and Writer, Jonathan Mangum and a special appearance by Comedic Entertainer, Ron G. The MEAs are the largest awards show to celebrate the best in mobile entertainment and technology.

MEA winners will be announced and honored at the Ritz Carlton Marina Del Rey at leading Hollywood conference, Digital Hollywood on October 17, 2012 in Marina Del Rey, CA by industry luminaries and leaders.

The awards show is sponsored in part by Mercedes Benz Research and Development North America, AEG Network LIVE, Aha by Harman, Bunim Murray Productions, Global Women’s Empowerment Network, Airpush, StrikeAd, YouTube, United Future and Axis Entertainment.

This years presenters will include actors, Michael Spellman, Mark Christopher Lawrence and actress, Bai Ling, Executive Producer of "WKRP from Cincinnati", Growing Pains and Just the Ten of Us, Dan Guntzelman, and Executive Producer, Ralph Farquhar creator "Moesha," "The Parkers," and "The Proud Family", and E! Host and owner of Miss Great Britain, Liz Fuller. Other presenters include high profile executives from YouTube, Best Buy, AEG, Bunim-Murray Productions, Endemol USA, LA Kings, The GRAMMY’s, Sony Pictures, MySpace and many others.

“Creating a platform that honors the best in entertainment and technology is what the mobile excellence awards is all about and we want to congratulate all the 2012 MEA finalists,” said Sarah Miller, Founder & CEO, Mobile Excellence Awards and CEO, Axis PR & Entertainment. “All our finalist this year represent the very best of mobile innovators, entertainment platforms and rising stars. Our awards program continues to be at the forefront of the industry honoring the best in Mobile Excellence and we are excited to be celebrating our fifth year as a premier awards program.”

Special 2012 Mobile Excellence Award Honors

Humanitarian Award
Global Poverty Project produced by AEG Network LIVE

Mobile Social Awareness Award
Global Women’s Empowerment Network, GWEN Alert

2012 Mobile Excellence Awards Finalists

Industry Star
Airpush
Cellfish Media
Disney/ABC Television Group
Snapcuts
WOWee One Pro

Best Mobile Ad Network
Airpush
Fiksu Inc for Mobile Apps
Tapjoy Inc.

Best Mobile Innovator
Aha by Harman
StrikeAd, Wretlemania, Kobo Download
Turkcell, Farmer Package

Best International
Mindspeed Technologies, Small cell Solutions: Data-only Femto service through SK Telecom by Contela
Paywast Social Media Networking for Speak With Your Finger
Turkcell GENCAVER

Best Retail/Commerce Solution for Mobile
Plastic Mobile, Air Miles Goes the Extra Mile
Plastic Mobile, Pizza Pizza iPhone Ordering App
Walmart

Best Overall Company or Product in Mobile Entertainment
Aha by Harman
Fandango
Mercedes-Benz, Research & Development, North America
Sony Pictures Entertainment’s for Crackle Mobile App

Best Entertainment Integration for Mobile
Bravo Digital Media, Top Chef Judges’ Table
Disney/ABC Television Group, WATCH Disney
MobiTV

Best Mobile Games
Dynamic Pixels, Goal Defense
Electronic Arts, The Sims FreePlay
Endemol USA, XARM; Extreme Arm Wrestling
Fox Digital Entertainment, Ice Age Village

Best Mobile Music
CBS Interactive, Grammy’s Live App
Cellfish Media, Bandsintown
Muve Music

Best Entertainment Related Marketing Campaign
Bunim –Murray Production, The Controller Battlefield 3
Fishlabs Entertainment, Sports Car Challenge for Volkswagon Group, China
Mojiva, Chronicle Bu-ray Mobile Campaign for 20th Century Fox Home Entertainment

Best Original content for Mobile
Initiative Arby’s, Need a Rueben Now Syndrome
NBC News Mobile
Sony Pictures Entertainment’s Crackle Mobile App

Best Content Extension Made for Mobile
Bravo Digital Media, Top Chef 9
Disney/ABC Television Group, Mickey Mouse Clubhouse Road Rally Appisode
E! Entertainment, Fashion Police App
Hipcricket for Lionsgate, The Hunger Games Mobile Campaign
TMZ for iPad and TMZ for Tablets

Best Mobile Application for Entertainment
Fandango
Marvel Entertainment Mobile Application
Snapcuts
TMZ for iPad and TMZ for Tablets
Univision Interactive

Best Mobile Entertainment for a Sports Category
Electronic Arts, FIFA 12
LA Kings, for LA Kings Hockey Club
StepLeader, Duck Commander iPhone App
Vibes Media, Wrestlemania XXIX Sweepstakes

Best User Experience for Mobile
CNET Mobile
E! Entertainment, E! Online
ImagineOne Mobile for Flex Belt Mobile
TMZ for iPad and TMZ for Tablets
USA Today iPhone 2.0 App

Best Mobile Product
MHL Consortium, Modile High Definition Link, MHL Technology Standard
Ministry of Defense, Singapore, My IPPPT Fitness App
Samsung, Samsung Galaxy SIII
Wilson Electronics, Sleek 4G-V
WOWEE One Pro

Best Mobile Utility Application for a Smartphone or Tablet
Aha by Harman
Bloomberg TV+
Brainshark, Inc., for SlideShark iPad app
McAffee Mobile Security 2.0
Vonage for Vonage Mobile

Best Delivery Platform for Mobile
CBS Interactive, CBS This Morning IOS App
EachScape, Inc
Liberated Intelligence & Analysis
Mercedes-Benz, Research & Development, North America

Best Technology Breakthrough
Airpush
AT&T Inc, Self Optimizing Network
Atmel, XSense
Broadcom 5G WiFi Family of Chips
MACH, Data Roaming Engine

Best 2nd Screen Experience for TV on Mobile or Tablet
E! Entertainment, Opening Act App
Shazam, Shazam for TV
Yahoo! IntoNow

Best Mobile Video
AdColony for Scion tC Release Series
GIVIT
VANTRIX, Bandwidth Optimizer
Zumobi, Zumobi Brand Integration Platform

Recognizing companies from start-ups to major studios, The Mobile Excellence Awards are proud to reveal its fifth annual list of finalists. For more information on sponsorships or attending the 2012 Mobile Excellence Awards taking place on October 17, 2012, please visit http://www.mobilexawards.com or call Axis PR & Entertainment at 310.276.2220

Mobile Excellence Awards
The Mobile Excellence Awards bestows the highest level of industry honor to best of breed companies who excel in mobile entertainment and technology. The MEAs are an established annual award program that recognizes execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit http://www.mobileXawards.com or call 310.276.2220

Little Monster Media

Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders to deliver high profile industry and red carpet events.

Axis PR & Entertainment

Axis PR & Entertainment is a full service strategic Public Relations and Event firm that defined the concept and have perfected the practice of PR. We use thought-provoking research to accent issues, needs and concerns. We identify platforms, channels and vehicles to communicate dynamic advocacy agendas. And we craft high-powered executive profiles to gain influence and stature in the market. Making sure clients are seen as visionaries, knowledge brokers and news makers is the goal of Axis. Axis is a leading PR firm that takes start–ups to IPOs and M&As, increases brand loyalty for corporations and drives industry leadership to executives in the entertainment, digital and mobile, television, film and music industry. Please visit http://www.axis-entertainment.com for more details.

PR Contact for Mobile Excellence Award:     
Fabiola Mercado
Axis PR & Entertainment
T 310-276-2220
fmercado(at)axis-entertainment(dot)com

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Sarah Miller
Axis Entertainment Inc.
3102762220
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Fabiola Mercado

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