Datatrend Expands Portfolio of Structured Cabling Solutions to Include Traffic Analyzers

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Enables Organizations to Measure and Analyze Customer Behavior and Footfall Traffic

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Retailers and other companies needing traffic analyzers often have multiple locations, and Datatrend specializes in multi-site rollouts.
-Bill Roberts, Datatrend President of Network Services

Datatrend Technologies, a network infrastructure services provider, expands its structured cabling solutions portfolio to include Traffic Analyzers. A traffic analyzer is a type of foot traffic measurement system, similar to a people counter, but includes reporting and analysis of traffic data often via a managed service.

Traffic Analyzers are employed by retailers and other organizations that need to measure and analyze customer behavior and footfall traffic so they can better understand potential sales opportunities, gauge the effectiveness of in-store marketing efforts, and improve labor allocation efficiencies.

Traffic Analyzers depend upon a properly designed and installed structured cabling and network infrastructure to operate. Datatrend provides structured cabling solutions for a host of systems and applications, such as POS (Point of Sale), Digital Signage, Energy Monitoring/Management, Property Management Systems, Video Surveillance Systems, and Electronic Queuing Systems. And now Traffic Analyzers join the portfolio enabling Datatrend to provide a full-service solution to clients.

“We are excited to announce our expertise in the area of installing traffic analyzers,” remarks Bill Roberts, President of Datatrend’s Network Services division. “Structured cabling and systems installation are our core, and we know that clients want the implementation completed with minimal disruption to their operations. They need to be able to focus on deriving the benefits of their new traffic measurement and analysis system.”

Roberts added, “Retailers and other companies needing traffic analyzers often have multiple locations, and Datatrend specializes in multi-site rollouts. Customers appreciate our project management skills and certifications which translate into projects completed on time and within budget, along with great support long after the solution is implemented.”

About Datatrend
Founded in 1987, Datatrend Technologies is a national solutions provider dedicated to helping companies leverage our technology expertise and solutions to optimize their IT environments and enhance their business. Datatrend specializes in best-in-class technology services including data center consulting, technology infrastructure solutions such as server and data storage solutions, and network infrastructure services including structured cabling installation and network services project management. With a culture that drives extremely high customer and employee satisfaction, Datatrend is able to provide exceptional thought leadership, quality support, and effective solutions. Datatrend takes an intimate approach to meet customer needs with a relentless attention to detail, earning the respect of customers everywhere as a trusted advisor on business and technology issues.
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Darren Waldrep
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