Minimal Changes for Australia’s Business SEO with Google’s Knowledge Graph Launch

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Perth web marketing company, Oracle Digital, explains what, if any effect the introduction of Google’s Knowledge Graph will have on Australian business SEO.

SEO Company Perth

Oracle Digital

Thankfully for many, this update won’t have a lot of effect on SEO, but it will be a lot nicer for those who are using the search engine. It’s going to help provide more information for the user, but there will still be plenty of websites on page one.

After the broad-stroke effects of Google’s Panda and Penguin updates, one can forgive business owners, webmasters, and SEO companies for being a bit worried every time a new update comes out. Luckily for businesses and SEO firms, the introduction of the Knowledge Graph from Google will have minimal, if any effects on business SEO. Instead, the biggest effect will be for those who are using the engines to search.

In an article on Google's company blog, Amit Singhal, Senior VP of Google Search, explained what the Knowledge Graph is designed to do, and the benefits they expect to see for users. Knowledge Graph is intended to help users discover information more easily and quickly.

Knowledge Graph was introduced in the US in May, and feedback has been, according to Singhal, “phenomenally positive”. Now, Google is providing Knowledge Graph to every English-speaking country in the world.

The Graph helps find the correct result when there is more than one meaning for the search term by creating a Google Suggestions list of possible results. The user can then choose the desired result. If a user wants a list, such as “things to do in Paris”, Google provides a list with thumbnails across the top of the page, right under the search bar. There are other features, but the list is the main attraction, and makes many searches a lot easier.

So, what does this mean to the SEO industry? James Corby, Business Development Director for Oracle Digital, doesn’t think it will make much difference: “Thankfully for many, this update won’t have a lot of effect on SEO, but it will be a lot nicer for those who are using the search engine. It’s going to help provide more information for the user, but there will still be plenty of websites on page one.”

Corby continued, “For now, we can keep doing what we’re doing. Panda and Penguin revolutionised SEO, and I think they are quite satisfied with the results of what they have done. This does bring up one important point, though: no matter what, you have to keep abreast of any SEO developments if you want your website to get to or stay at the top of Google. At this point, even when the effects are negligible, all information is cutting edge information.”

Corby elaborated, “At Oracle Digital, Internet marketing is all we do. We guarantee our results, and we do this because we know we can perform. When Google does make more changes or tweaks, we will be on top of it, because we are committed to helping our customers give Google exactly what it wants. And really, all Google wants right now is the same thing their customers want: they want their customer who is using their search engine to find exactly what they are looking for.”

Corby explained further, “Google has been quite clear with their intentions: shortcuts aren’t going to work anymore. If you want your website on page one, you’re going to have to earn it. We have a complete program that integrates great content, ethical SEO, and intelligent use of social media and online press releases.“

Corby concluded, “It takes longer to do it right, but the results last longer, too.”

Oracle Digital is a web marketing firm in Perth. They feature an all-encompassing online marketing campaign that incorporates SEO, great content, online press releases, online reputation management, and social media. Their website is here: http://www.oracledigital.com.au/ or you may dial 1300 899 851 for a phone consultation.

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