Beltsville, MD (PRWEB) September 18, 2012
In the ever changing media landscape, businesses of all sizes face uphill climbs in developing a comprehensive media plan. Four new case studies released by Vocus detail the struggles that many organizations face in earning attention, and how Vocus software is revolutionizing their approach to marketing, PR and social media.
“There is so much conversation occurring online. We needed a way to funnel that and find the conversations that were most relevant to our brand,” said Amy Gebhardt, Director of PR for tableware and flatware retail company Oneida Ltd. “You could spend hours looking online and find lots of data, but not be able to find the ones that are most relevant.”
Gebhardt and Oneida Ltd. enlisted the help of the Vocus Marketing Suite — an integrated marketing solution combining publicity with search and social media marketing — and detailed their success in a new case study featured on Vocus’ website.
“It’s made our social media efforts more efficient. It’s helped us focus in on the conversation,” Gebhardt said. “It’s given us a great opportunity to have one-on-one dialogue with our users and share our commitment to our brand. I really like the way the process works and how you can respond and engage with the consumer right from your dashboard.”
Omar McCrimmon, who uses the Vocus PR Suite as a full-time media relations professional, echoed Gebhardt’s sentiments in a case study featuring his organization, the National Human Genome Research Institute. “We get so much information and so many inquiries that it’s impossible to keep things in order without a platform like Vocus,” he says.
Los Angeles County, meanwhile, is the largest municipal government in the nation, with 101,000 employees serving 10.5 million residents, also deals with a deluge of information. The county’s Director of Public Affairs, David Sommers, faces the challenge of communicating a vast amount of news to residents through the media about the services their government provides.
“Vocus allowed us to become a 24-hour, round the clock communications operation, without having to add a single staff person,” said Sommers, whose team uses the Vocus PR Suite to organize every aspect of its media relations outreach.
Jeff Nene, Director of Public Relations for Convoy of Hope, knew that his organization had powerful stories to tell. Prior to using PRWeb news releases from Vocus, however, he struggled to get his information in front of key media influencers.
“When we started using PRWeb news releases, we went from using an excel spreadsheet with maybe 100 journalists on it from around the country to having an almost infinite number at our fingertips. We’re also able to target who our news is going to as well,” Nene said.
The case studies are a testament of the power of Vocus’ various services and software for small businesses across the spectrum.
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
Forward-Looking Statement This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.