Customers Prove the Value of Vocus’ Products

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New case studies provide firsthand look at the challenges and solutions in a dynamic media landscape.

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We get so much information and so many inquiries that it’s impossible to keep things in order without a platform like Vocus.

In the ever changing media landscape, businesses of all sizes face uphill climbs in developing a comprehensive media plan. Four new case studies released by Vocus detail the struggles that many organizations face in earning attention, and how Vocus software is revolutionizing their approach to marketing, PR and social media.

“There is so much conversation occurring online. We needed a way to funnel that and find the conversations that were most relevant to our brand,” said Amy Gebhardt, Director of PR for tableware and flatware retail company Oneida Ltd. “You could spend hours looking online and find lots of data, but not be able to find the ones that are most relevant.”

Gebhardt and Oneida Ltd. enlisted the help of the Vocus Marketing Suite — an integrated marketing solution combining publicity with search and social media marketing — and detailed their success in a new case study featured on Vocus’ website.

“It’s made our social media efforts more efficient. It’s helped us focus in on the conversation,” Gebhardt said. “It’s given us a great opportunity to have one-on-one dialogue with our users and share our commitment to our brand. I really like the way the process works and how you can respond and engage with the consumer right from your dashboard.”

Omar McCrimmon, who uses the Vocus PR Suite as a full-time media relations professional, echoed Gebhardt’s sentiments in a case study featuring his organization, the National Human Genome Research Institute. “We get so much information and so many inquiries that it’s impossible to keep things in order without a platform like Vocus,” he says.

Los Angeles County, meanwhile, is the largest municipal government in the nation, with 101,000 employees serving 10.5 million residents, also deals with a deluge of information. The county’s Director of Public Affairs, David Sommers, faces the challenge of communicating a vast amount of news to residents through the media about the services their government provides.

“Vocus allowed us to become a 24-hour, round the clock communications operation, without having to add a single staff person,” said Sommers, whose team uses the Vocus PR Suite to organize every aspect of its media relations outreach.

Jeff Nene, Director of Public Relations for Convoy of Hope, knew that his organization had powerful stories to tell. Prior to using PRWeb news releases from Vocus, however, he struggled to get his information in front of key media influencers.

“When we started using PRWeb news releases, we went from using an excel spreadsheet with maybe 100 journalists on it from around the country to having an almost infinite number at our fingertips. We’re also able to target who our news is going to as well,” Nene said.

The case studies are a testament of the power of Vocus’ various services and software for small businesses across the spectrum.

About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Laura Spaventa
Vocus
(301) 683-6022
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