Our technology partnership with Tungsten reinforces the close link between profitability and risk, and how businesses can use information from every transaction to boost sales and beat fraud.
Boise, ID (PRWEB) September 17, 2012
Kount Inc., a leading provider of fraud prevention technology, today announced a technology sharing partnership with Tungsten Revenue. The partnership combines Kount’s industry-leading fraud solution with Tungsten Revenue’s customer profitability analytics to give e-commerce retailers a comprehensive customer profile that captures both the sales opportunity and risk involved in doing business.
“Our technology partnership with Tungsten reinforces the close link between profitability and risk, and how businesses can use information from every transaction to boost sales and beat fraud,” said Don Bush, director of Marketing, Kount. “Our technologies fit very well together to serve the direct response vertical by allowing merchants to quickly understand how profitable a customer is and the degree of risk associated with an order.”
Tungsten Revenue’s expertise in information technology and software development enables it to deliver turnkey consumer monetization and retention solutions specifically tailored for Direct Response marketers. Similar to Kount, Tungsten has developed a suite of industry-leading tools that include card-not-present billing engines, intuitive dashboard reporting, and in-depth risk analytics. Combining these capabilities with the Kount’s comprehensive fraud solution will enable merchants to minimize risk and maximize sales opportunities.
“We understand the challenges that direct response marketers and continuity club programs face in gathering the necessary analytics to improve customer retention, monetization and to detect and prevent all types of fraud including friendly fraud, transaction fraud and affiliate fraud,” said Darryl Hicks, CEO of Tungsten. “This partnership allows merchants to access all of these services in one location to overcome these challenges and manage multiple product lines to their maximum profitability.”
Kount delivers an all-in-one fraud and risk management solution for companies operating in card-not-present environments looking to simplify their fraud/risk operations and dramatically improve bottom line profitability. For each transaction, Kount Complete™ analyzes hundreds of relevant variables and activity across the globe in real-time, then delivers a highly predictive risk assessment in less than one second. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. For more information about Kount, please visit http://www.kount.com.