The New Face Of Industrial Marketing

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Market Pipeline applies their version of industrial marketing Midwest manufacturers with great success.

“Your online strategy is your business strategy” says Vanessa Fox, formerly Google’s spokesperson for search engine technologies and author of Marketing in the Age of Google.

These four Midwest industrial marketers have transformed their most customer facing sales material…their web sites.

“Your online strategy is your business strategy” says Vanessa Fox, formerly Google’s spokesperson for search engine technologies and author of Marketing in the Age of Google.

Market Pipeline, a Web design and industrial internet marketing company, announces the launch of four new industrial web sites that will:

  •     Improve lead generation
  •     Improve each companies’ perception in the market place
  •     Trumpet each companies unique selling features to the world

Using good keyword research, good branding fundamentals, quality web site development and content marketing these four companies are riding the realities of the industrial marketplace and leveraging new media opportunities to generate more revenue.

SBS Corporation in Auburn Hills, Michigan at http://www.sbscorporation.com

SBS’s old site only showed products. The new web site demonstrates what plant managers want…ease of use and low maintenance costs. And…their web site is now easily found by the search engines when a qualified buyer with specific intent types in “quench oil cooler”.

Best Metal Products in Grand Rapids, Michigan at http://www.bestmetalproducts.com

Best Metal’s old site made them appear like a commodity producer of hydraulic cylinders. Their new web site screams “engineered products” and “problem solving”…just what their target audience & the search engines are looking for when an interested buyer types in “single acting cylinder”

Cech Corporation in Saginaw, Michigan at http://www.cech.com

Cech has built their business on service and installing scales right the first time. Their new web site communicates quality, breath of their scale line and scale rentals…and NOW all these categories will be found by the search engines. This generates more leads for Cech when an industrial buyer types in “truck scale rental”

Process Engineering and Equipment in Comstock Park, Michigan at http://www.pecopage.com

Process Engineering & Equipment is not your typical industrial supplier. Process Engineering & Equipment has two unique product segments with unique capabilities. These two unique product categories are not only communicated well & highly visible on their front page but both are easily found by the search engines. Go ahead and try it…type in “chilled water filtration” in Google.

Since 2006 Market Pipeline have been a leading web developer and digital marketer in Portage, Michigan. Market Pipeline helps Midwest industrial suppliers and mid-size manufacturers understand and embrace new media opportunities to improve market awareness, market diversification and lead generation.

For more information visit marketpipeline.com or you may contact Tom Repp at trepp at marketpipeline.com or 269-375-0349

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