San Francisco, CA (PRWEB) September 19, 2012
Sybex, an imprint of Wiley, announces LinkedIn Marketing: An Hour a Day (Wiley/Sybex; ISBN: 978-1-118-35870-2; October 2012) to help readers create, customize and optimize a presence on the world’s largest social network for professionals. LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience.
The latest book in the “An Hour a Day” series, LinkedIn Marketing: An Hour a Day is a complete resource for anyone wanting to market and recruit on the professional social network. The detailed book features hands-on tutorials, case studies, and expert tips and tricks for community growth and management. The book includes effective tactics for recruiters, job seekers and entrepreneurs, as well as legal, real estate and nonprofit professionals. The guide also explores the LinkedIn advertising platform, API and mobile platform, as well as how to best use groups, events and other LinkedIn features and applications.
“My goal is to show readers how to implement the key concepts and best practices of LinkedIn marketing in easy and actionable steps,” said von Rosen. “My hope is that this book will catapult your business to greater success through your improved presence and interactions on LinkedIn.”
“Because like all social media platforms LinkedIn is a moving target, I’m committed to providing updated content as LinkedIn continues to change,” said von Rosen. Readers can download the first update at http://www.sybex.com/go/linkedinhour.
LinkedIn Marketing: An Hour a Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com/buy/9781118358702. For additional information about Sybex, visit http://www.sybex.com.
For over 30 years, Sybex has published premium learning products and solutions for current and aspiring professionals working with cutting edge technologies. Our customers come from every corner of the globe and work in a variety of industries, but they all have one thing in common—the drive to acquire the serious technical skills needed to excel in a competitive marketplace. Wherever you are in your career, Sybex can help you achieve your goals. For more information, visit sybex.com. Sybex is an imprint of Wiley.