Finalists Announced for iMedia Next Wave Start-Up Challenge and Showcase

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iMedia online community votes for top companies in three mobile categories to present during iMedia Breakthrough Summit, October 14-17 in Austin

Attendees to October’s iMedia Breakthrough Summit will get a close look at 11 cutting-edge, early-stage companies pushing the envelope in mobile marketing, and will be able to vote for their choice of winners in three categories, during presentations for the 2nd Annual Next Wave Start-Up Challenge and Showcase.

iMedia’s Breakthrough Summit, “Keeping Pace with the Mobile Consumer” will host about 350 senior-level agency, brand marketer and marketing technology executives from October 14-17, at the Hyatt Lost Pines Resort, just outside of Austin, TX. More information about the summit and Next Wave competition can be found at

The top vote getters in each category are:
Mobile Shopping & Commerce Category: Good2gether, Point Inside, PogoSeat and Rumgr.
Mobile Campaign Management & Analysis: AppSnack, Media Armor, Placed and ThinkNear.
Mobile Entertainment: iMediaShare, MimiBoard and SeeMail.

Next Wave’s 2012 focus is on highlighting early-stage technology companies redefining the mobile marketing industry. Nominated companies were culled to 27 companies from a pool of hundreds, as determined by iMedia’s Next Wave Advisory Board to participate in the final online community voting which ran the latter half of August. Community voting yielded 11 presenting finalists that will attend the iMedia Breakthrough Summit.

During the summit each finalist will be able to present their company’s value proposition on stage, followed by questions from an on-stage judging panel. Then the summit audience will text in their votes for the winners in each category, to be announced during an awards dinner Tuesday, October, 16.

Next Wave Advisory Board members include: Matt Doherty, mobile director, FRWD; Dave Knox, chief marketing officer, Rockfish and co-founder, The Brandery; Scott Kveton, chief executive officer, Urban Airship; Tricia Nichols, global lead of consumer engagement, media innovation & partnerships for The Gap; and Gordon Paddison, chief executive officer, Stradella Road.
Last year’s inaugural Next Wave competition highlighted a number of emerging start-up companies in the digital marketing space, including winner of the Brand Awareness and Engagement category, Viddy.

About iMedia
iMedia is a community that inspires and propels the industry’s most powerful digital marketing partnerships, professionals and ideas through events and media. The company was founded in September of 2001 and is a subsidiary of dmg :: events.

About iMedia’s Breakthrough Summit: iMedia’s Breakthrough Summit, Keeping Pace with the Mobile Consumer, will focus on the technologies, consumer trends, and marketing strategies at the forefront of mobile marketing evolution.

Justin Loresco, Marketing Specialist

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