Let Loose on Dance Where You are Day and Support Seriously! A Movie About Play

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Join a global play movement on September 18th (noon local time) and shake your bootie for the camera and for a more playful world.

Award-winning creative director, filmmaker, and former Muppet-builder Gwen Gordon invites everyone to reclaim life as play, everywhere as a playground, and everybody as a playmate. How? Just by dancing wherever they are at noon on September 18th.

This unique flash mob is a way to have a heckuvalotta fun while supporting Seriously! A Movie About Play. It’s also a contest! Think of it as a mashup: So You Think You Can Dance meets Dancing With The Stars meets the exuberant joy of bringing in the new year. Gordon, the film’s director/producer encourages participants to dance so irresistibly that other people can’t help but join in. Then catch the magic on video and send it to the judges. The dancer with the most inspiring video wins the grand prize: Their video will be in the film. The person who gets the most people to dance with them wins a DVD of the finished film and an autographed case of dill pickles, and the three most creative dancers win gold (colored) tiaras and ‘80’s disco ball pendants. What’s not to love?

Judging the contest will be Seriously! director Gwen Gordon, award winning producer Andy Abrahams Wilson from Open Eye Pictures, PBS producer Josh Rosen from Spine Productions, and marketing executive Emily Aiken.

Dance Where You Are Day isn’t just about winning great prizes and getting funny looks from people driving by. That’s just a bonus. It’s about the sheer joy of letting loose, building community, and reclaiming public space as a playground. And, like most forms of physical play, it also improves players’ mental, physical, and emotional health. As play scholar Brian Sutton-Smith wrote, “The opposite of play is not work, it’s depression.” Dance Where You Are Day is a serious antidepressant.

Signing up is fast, easy, and free. Dancers just go to http://www.seriouslythemovie.com/nowplaying/ and click the green “Sign Up to Play” button.

Once they sign up, dancers can add their favorite dance tune to the “Dance Where You Are Day” playlist and download free “NOW Playing” stickers and iron on t-shirt decals. Wearing the t-shirt lets people know that the outbursts of joy are actually signs of a well-organized global play movement not just bursts of temporary insanity.

About Seriously!

What do a toddler, a neuroscientist, a Yoruban High Priestess, and Wavy Gravy all have in common? They're all part of a motley chorus making a serious case for the power of play. Add some gripping stories, a promiscuous red ball, and an irrepressible menagerie of playmates and you've got Seriously! The Movie About Play.

Seriously! provides irrefutable evidence of play's vital importance in every part of our lives. It shares powerful stories of play healing trauma, reducing crime, resolving conflicts, finding ingenious solutions to seemingly intractable problems, and making life worth living.

Seriously! is in the middle of a crowd-funding Kickstarter campaign, which participants can support by going to http://www.kickstarter.com/projects/600627230/seriously-a-movie-about-play

About Gwen Gordon
Gordon began a life of play designing and building Muppets for Sesame Street. After leaving Sesame Street, Gordon played in some of the best innovation playgrounds in the world, including the MIT Media Lab, Xerox PARC and IDEO. She was also the creative director for a PBS pilot that won five Emmy Awards. As a coach, creative director and consultant, Gwen sparks and guides people to widen and deepen their playground towards lives of artful play.

Find out more about the film at http://www.seriouslythemovie.com To support the film go to http://www.kickstarter.com/projects/600627230/seriously-a-movie-about-play

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Karin Conn
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