CedarHouse Goes Up in Liquid Smoke

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CedarHouse All Natural Hickory Liquid Smoke launches at bricks and mortar stores and hits specialty gourmet supermarket retailers.

Afterthought Brands announced today that it has launched an all natural, ultra-premium liquid smoke product to add to its growing line of signature seasonings for retail distribution at bricks and mortar stores. The CedarHouse brand uses the highest quality hickory wood, adds a hint of mesquite, and slow fires the delicate blend to create their ultra-premium liquid smoke. Starting today, the all natural hickory liquid smoke officially rolls out and will be coming to gourmet food stores and specialty retailers across the country.

"We are proud to bring an ultra-premium liquid smoke to market and introduce a new category for this segment," said Courtney Chow, Afterthought's marketing manager. "A lot of thought went into this brand and product, and our secret blend of hickory and mesquite ingredients creates a robust flavor that is extremely smooth and memorable."

Afterthought Brands currently produces and distributes ultra-premium cedar grilling planks and cedar paper grilling wraps under its CedarHouse brand which generates the majority of their sales. Earlier this year, the CedarHouse brand expanded its product offering to include Tex-Mex Fajita Seasoning, Cajun Seafood Seasoning, and "Old West" Wild Game Seasoning. Ms. Chow mentions that the CedarHouse brand of signature seasonings is a dedicated offering to capture the niche market segment of specialty seasonings.

"With the retail availability of the new CedarHouse brand of hickory liquid smoke, we are able to offer a way for our clientele to infuse natural smoke flavors into their foods without having to grill and smoke their foods through a tedious process," said Mani Dhillon, Chief Operating Officer of Bel Air Foods located in Bel Air California. "We especially like the fact that the CedarHouse brand of liquid smoke is an all natural product and does not contain additives."

Afterthought Brands mentions that its goal is to bring an ultra-premium, high-end, all natural liquid smoke mainstream so that people can enjoy the wonderful and authentic smoke flavor conveniently by adding it to a variety of foods such as salsas and dips, salad dressing, BBQ sauce, marinades, and even french fries.

About the CedarHouse brand
The CedarHouse brand offers ultra-premium and gourmet products to compliment a chef's working table to create delicious food. These products include all natural cedar grilling planks and cedar paper grilling wraps, specialty signature seasonings, and liquid smoke.

About Bel Air Foods
Bel Air Foods is among the oldest institutions in the Bel Air community of Los Angeles. The business was founded in 1952 and continues to serve the people who live in the Bel Air neighborhood and who share a love for local foods, natural products, and gourmet experiences. Bel Air Foods has been is a staple in the community for over 60 years, and it strives to create a retail experience that makes it a great place to shop by focusing on community, discovery, convenience, and integrity.

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Afterthought Brands
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