The way people view Facebook pages has changed--probably forever. Businesses have no choice but to adapt. And to use Facebook to increase sales and brand awareness, it's necessary to get creative...
Austin, TX (PRWEB) September 19, 2012
5 Tips For Using Facebook Timelines
Like it or not, the way people view Facebook pages has changed--probably forever. Businesses have no choice but to adapt. And to use Facebook to increase sales and brand awareness, it's necessary to get creative. These five tips will help explain how to make Facebook Timeline work for a business.
1. Get smart with the cover image
An image is worth a thousand words, so its important to use images that are rich and depict the company's products or "speak" to its mission.
One should use a clean, clever cover image. Facebook has implemented rules regarding the content of cover images. Images cannot contain price or purchase information, references to interface elements (like or share features), calls to action, or contact information.
It's now possible for users to use a great stand-alone image for the profile picture- like a company logo, in such a way that it it is incorporated into the cover image. Or one can try using a profile image that fits right in to the cover photo
2. Take advantage of the "About" section
So, if it's not possible to include all of that vital information- address, calls to action, and pricing--on the cover photo, it should go in the "about" section. Many companies provide no information at all in this section, but it's prime advertising space. One should make it work for their business.
3. Add milestones that will interest the community
If a company has been in business for years and it has released lots of products, there should have a ton to work with. It's also very interesting to watch the evolution of products and services.
If a company has only been around for a relatively short time, there's probably still been a lot accomplished. One should try laying out their company's basic history on walls or a white board in the office. That assists in thinking of things to add, and it encourages creativity.
One also shouldn't forget to add milestones over time- it's important not to overload fans by adding too many at once.
4. Pin important posts
Posts are shown in chronological order on the timeline. If one wants to advertise an upcoming event, or if there is a particularly important post that fans shouldn't miss, one should pin it to the top of the page. The post will stay on the top left of the page for a week, which ensures that it will be one of the very first things a visitor will see.
5. Highlight a post
Highlighting or starring a post will expand it to the full width of the page. One can highlight posts by hovering over them and clicking the star icon. One can highlight their posts or posts from other people. This can be a great way to attract attention from visitors and draw the reader to a particular image. To change the post back to its original spot, all that's necessary is clicking the star again.
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