New York, NY (PRWEB) September 17, 2012
SourceMedia, the leading provider of industry news, analysis, research and insights to the financial and related technology sectors, and the publisher of PaymentsSource and the American Banker has created a unique opportunity for US based payments and financial services companies looking to make advanced inroads into the international payments arena this year through the company’s partnership with CARTES 2012 and COMEXPOSIUM, the leading French-based professional trade-show organizer. This partnership gives SourceMedia exclusive entrée to over 20,000 visitors over the 3 day conference in Paris (France) from 6 to 8 November 2012. In addition, it offers US companies with their eye on the international circuit, an inexpensive and effective way to gain exposure for their products / services at CARTES 2012.
SourceMedia, the publisher of PaymentsSource and the American Banker will publish the official conference publication – The CARTES 2012 Daily at this year’s CARTES 2012 exhibition and conference in Paris (France). The daily conference publication, which SourceMedia has numerous unique sales opportunities for US companies to showcase their brands and effectively build product awareness worldwide, will provide visibility to US companies at the exhibition without the typical large investment on time and money, as well increased visibility across SourceMedia’s Banking and Payments publications; including PaymentsSource and the American Banker.
CARTES 2012 is the world’s leading Smart Technologies event dedicated to security, payment, identification and mobility. Each year, it brings together 430 exhibitors, 79% of whom come from outside France, 20,000 visitors and 1,300 congress participants to explore the industry’s latest trends and innovations. CARTES 2012 Daily will be distributed at CARTES 2012 each morning to all attendees as they arrive at the conference center entrance. A team of veteran journalists from PaymentsSource, who is quickly evolving as the leading news and information resource for payments and financial-service professionals, will follow the entire 3 day conference. Editors will attend sessions, events and visit exhibitor’s booths to report on the news of the day. The CARTES 2012 Daily will include information about the show and exhibitors, pictures from the exhibit room hall, interviews with attendees and exhibitors as well as breaking new products from the event.
Adam Reinebach, EVP of Marketing Solutions at SourceMedia, says the CARTES 2012 Daily is a high profile marketing vehicle for exhibitors and non-exhibitors looking to showcase their products and services on the international circuit. US payments and financial services companies have the opportunity at CARTES 2012 to gain maximum visibility for their brand name and effectively build their product awareness worldwide over the entire 3 days of the event. “It’s the only publication handed out each morning as attendees arrive at the conference center entrance,” says Reinebach. “Every day over 20,000 attendees can get at the exhibit entrance a 15 page newsletter on the Industry’s major news – it’s really the best marketing opportunity to showcase your newest products whether or not you exhibit at the event.”
SourceMedia is the leading provider of industry news, analysis, research and insights to the financial and related technology sectors, and the publisher of PaymentsSource, American Banker, The Bond Buyer, and Financial Planning, among other business-to-business brands. The company serves professionals in the banking, capital markets, financial planning, insurance, technology and trading sectors.
For more information or to discuss the variety of opportunities available for your company at CARTES 2012, please contact Dennis Strong at +1 (212-803-8372) or dennis.strong (at) sourcemedia (dot) com