Obama’s Lead Widens Among Latino Voters And Women

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Weekly impreMedia-Latino Decisions tracking poll shows high level of support for Obama, While Romney and Republicans face an increasingly uphill battle

Results from this week’s impreMedia-Latino Decisions tracking poll show increasing momentum for the Obama campaign, and highlight serious concerns for Mitt Romney’s bid for the presidency. Additionally, the Republican candidate faces a large gap in confidence when it comes to handling women’s issues.

The poll revealed Obama’s largest lead so far in 4 weeks of tracking, with 68% of Latino voters saying they were likely to vote for him if the election were today, compared to 26% for Romney. Similarly, when voters are asked about the favorability of each candidate, Obama’s favorability remain steady at 71% and Romney at 24%.

“With the conventions finished and the campaigns in full force this week's poll shows an impressive lead for President Obama among Latinos, with Romney bottoming out in favorability when compared to our recent polls, stated Gabriel Sanchez of Latino Decisions. “This poll reflects what we will see down the home stretch unless we see a major event shaking things up. I believe the question is no longer whether Romney will cut into Obama's lead among Latinos, but now whether Latino turnout will be high enough to make the difference in many important states?”

Latina voters expressed even greater support for Obama with 13% more Latina women than men saying they are certain to or more likely to vote for the president in the upcoming election.

“The data suggests that not only does Obama continue to solidify his lead,” said Monica Lozano, CEO of impreMedia “but there are also no real signs of cracks in the Obama coalition among Latino voters, and especially women.”

Both male and female Latino voters felt the Democrats could be trusted more on women’s issue, but in one of the most surprising results, within only female Hispanic voters there was a 65 percentage point lead for Democrats over Republicans when it came to women’s issues.
“Frankly, the polling results from Latina women voters are catastrophic for Romney and the Republican Party” said Matt Barreto of Latino Decisions. “With Hispanics as the fastest growing group in the United States, neither Romney nor the party can afford this gender gap.”

The weekly tracking poll is part of impreMedia's commitment to provide unique insights and superior coverage of the upcoming 2012 presidential elections. “We understand how critical the Latino vote will be in determining the outcome of this election and we will be reporting on the important issues, preferences and concerns of this growing constituent,” stated Monica Lozano CEO of impreMedia.

To view more data and information on this week’s poll visit: http://www.laopinion.com/section/voto

METHODOLOGY
This is the fourth release of an 11-week tracking poll of Latino registered voters. Each week impreMedia and Latino Decisions will release a new rolling cross-section of 300 completed interviews with Latino registered voters across all 50 states. Interviews are conducted in English or Spanish, at the preference of the respondent, all conducted by bilingual interviewers at Latino Decisions calling center, Pacific Market Research. The survey averaged 10 minutes in length, and has an overall margin of error of 5.6% on results that approach a 50/50 distribution. All respondents confirm that they are Hispanic or Latino and currently registered to vote.

This third wave of the survey was fielded Sept 7-Sept 13, 2012

About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publication websites are: http://www.impre.com, http://www.laopinion.com, http://www.eldiariony.com, http://www.hoynyc.com, http://www.laraza.com, http://www.laprensafl.com, http://www.elmensajero.com, http://www.rumbotx.com, http://www.vistamagazine.com, http://www.contigola.com, and http://www.lavibra.com.

About Latino Decisions
Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research’s logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit http://www.latinodecisions.com or call 877-271-2300.

Press Inquiries for impreMedia
Jacquelynn Carrera
(213) 896-2368
jacquelynn.carrera(at)impremedia(dot)com

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