Conduct keyword research with intent at the forefront of your investigating. You should be answering questions like ‘what is our audience really looking for?’ and ‘what tasks are they looking to accomplish?
(PRWEB UK) 17 September 2012
SEO.org.uk are an Essex-based online promotions company specialising in Search Engine Optimisation (SEO). Like any SEO-based business, Google is a vital element of the industry and as such SEO.org.uk pays particular attention to the updates and developments from the search engine giant.
Google update their algorithms on a very regular basis, the latest development involves the way in which the search engine figures out what the searcher is really looking for. In light of this, SEO.org.uk has released their key considerations for success following the update.
The Head of Search at SEO.org.uk shares his thoughts on the matter:
“Google is always updating its algorithms and the functionality of the search engine but the latest update is a huge step towards bridging the gap between the user’s intention and accurate results depicting that intent.”
Key considerations for staying on top of Google:
- Misspellings: Contrary to popular belief; don’t waste your time by including all the various misspellings of your keywords and topics as it is likely to hurt your credibility and do very little to your rankings for those misspellings.
- Effective keyword research: Conduct keyword research with intent at the forefront of your investigating. You should be answering questions like ‘what is our audience really looking for?’ and ‘what tasks are they looking to accomplish?’.
Use the highest volume variation in your title tag and make sure that you’re page is the most useful and relevant for that intent.
- Should your competitor start ranking for searches for your brand; you should make a post in Google’s discussion forum for immediate advice rather than waiting for searcher behaviour to adjust things algorithmically.
Seo.org.uk is an Essex-based company with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.