RTT selected as Manager of Global CGI

GM has selected 3D visualization company RTT as its global CGI vendor to stay at the forefront of CGI utilization. As worldwide CGI-Partner RTT will be responsible, effective immediately, for the creative development and production of digital assets across all divisions of General Motors including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.

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©General Motors

We are thrilled to play our part in supporting GM’s visionary marketing strategy to be deployed efficiently around the world.” - Peter Stevenson, CEO RTT USA, Inc.

Royal Oak, MI / Munich, DE (PRWEB) September 17, 2012

The five-year contract amounts to one of the largest awards in the 3D visualization industry and includes the expansion of services as a strategic and creative partner in the realm of digital assets for GM’s full brand portfolio.

An extensive review of the market validated that RTT continually demonstrates thought leadership in the planning, creation, deployment and subsequent leveraging of digital assets across all media. When combined with a holistic global marketing strategy, this partnership yields an industry leading approach that maximizes available content while significantly driving down costs.

“We are thrilled to play our part in supporting GM’s visionary marketing strategy to be deployed efficiently around the world. GM’s willingness to continually evolve, challenge and innovate in this area makes them an ideal RTT client, we love it!” - Peter Stevenson, CEO RTT USA Inc.
As a long-term partner RTT already supplies the carmaker with virtual garage models and content for every trim level and option of the American and European lines. Within this collaboration hundreds-of-thousands of digital assets have been created and deployed to support GM marketing online, in print and within immersive solutions, all of which will be further extended under the new global agreement.

RTT will also continue to support GM marketing during shows like, the North American International Auto Show, through the development of interactive, realtime solutions.

About RTT
RTT is the leading, one-stop-provider of high-end software, consulting and creative services in professional, 3D visualization. As a strategic partner, RTT offers sustainable, effective and seamless process support across the entire product lifecycle with its holistic approach. As a result, products are developed faster and more cost-effectively while time-to-market is significantly reduced. Through creative, photorealistic CGI implementations RTT enable innovative sales and marketing advantages and new dimensions of emotional brand staging. The Group´s customer-base includes companies like Adidas, Audi, BMW, EADS, Electrolux, Ferrari, General Motors, Harley-Davidson, Porsche, The North Face and Volkswagen. RTT AG was founded 1999 in Munich and is listed on the Frankfurt Stock Exchange (Xetra: R1T; WKN: 701220; ISIN: DE0007012205) with about 600 employees at 14 offices worldwide (as of June 30, 2012). For more information, visit http://www.rtt.ag.



©General Motors ©General Motors

2013 Chevy Malibu masthead - digital vehicle

©General Motors ©General Motors

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