Growth Continues at InField With Two New Partners

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Nick Jelinek, Founding Partner/CEO of InField Marketing Group is pleased to announce Derek Joynt and Martin Rydlo have joined the team as Partners.

Nick Jelinek, Founding Partner/CEO of InField Marketing Group is pleased to announce Derek Joynt and Martin Rydlo have joined the team as Partners.

Joynt is an accomplished marketing executive with a proven track record of outstanding business results, which include consecutive years of double-digit growth and experience building award-winning promotional campaigns.

Rydlo comes from a brand marketing background infused with an expertise in shopper marketing strategy and shopper insights that have translated into impactful, breakthrough campaigns for consumer packaged good companies and retailers.

“Derek’s unique point of difference is a powerful combination of Tier 1 consumer packaged goods, agency AND retail experience”, said Jelinek. “This enhances our agency’s ability to seamlessly champion integrated shopper and promotional marketing campaigns, while complementing our strong experiential and retail divisions.”

“Martin is a perfect complement with a passion for understanding the shopper and translating this into ideas that drive measurable impact along the path to purchase”, added Jelinek. “As two of Canada’s top shopper marketing experts, they create a dynamic team that can strategically help our clients sell more”.

Joynt spent the first part of his career on the agency side before joining PepsiCo and then Cadbury Schweppes in key marketing roles. Most recently, as Director of Marketing at Walmart, Derek was responsible for leveraging shopper and category insights to develop go-to-market strategies designed to influence merchandise planning, seasonal advertising and in-store experience.

Rydlo will leverage his experience from Procter & Gamble and Coca-Cola in research, launching new products, and social media. Most recently, as Director of Marketing at Campbell Company of Canada, Martin led the turnaround of several businesses, established one of the Top 5 Shopper Marketing Teams in Canada, and spearheaded the company’s breakthrough cause marketing efforts.

“InField has a tremendous reputation for being an innovative, proactive account-service agency,” said Joynt. “I look forward to leveraging my shopper marketing experience to help our clients drive sustainable long-term growth within a competitive marketplace.”

“There is a tremendous opportunity for agencies to bring more robust shopper insights to their clients,” Rydlo added. “We plan to stand confidently behind the business results our campaigns are designed to deliver. We are set-up to better understand, and as a result, impact the key motivating triggers along the path to purchase.”

About InField
InField Marketing Group is one of Canada’s fastest growing independent integrated marketing agencies “influencing action through experience”™. With over 3,000 staff across Canada, the company leads an average of 18+ brand activations every day, 365 days per year, engaging with more than 10MM Canadians.


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Danielle Perron
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