Whitehouse Consulting Merges with PCMS

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Ernie Whitehouse to Become VP of PCMS' Real Estate Consulting Services

PCMS Offers Real Estate Consulting to Brokers Looking to Modernize their Real Estate Business Management Practices

PCMS Real Estate Consulting Offers Real Estate Business Management Strategies to Modernize Brokerage Operations

Ernie brings a wealth of experience and talent to our team. Besides his operational experience, he is an expert in mergers and acquisitions, exit strategy planning and brokerage valuation.

Whitehouse Consulting has merged with PCMS. Mr. Whitehouse has agreed to supervise the growth of PCMS' Real Estate Consulting Services as well as increase the company's capacity to offer merger and acquisition, succession planning, operational review, process management, and other real estate consulting services PCMS plans to launch.

Mr. Whitehouse will be managing the rollout of the new PCMS REinvent Assessment℠ App in the coming weeks. A real estate tool designed specifically for brokers, the REinvent Assessment provides detailed operational review and benchmarking. The assessment provides an operational road map to assist brokers in modernizing their business practices, where brokers are measured in essential areas of real estate business management.

Participating brokers are graded on a wide variety of factors, including their management team's acceptance of change, online presence, recruiting practices, operational systems, consumer experience delivery, and profitability. The intent is to benchmark how brokerages match up against each other locally, regionally, and nationally and demonstrate how their progress impacts profitability.

"We see a number of additional opportunities to support brokerages as the market begins to stabilize in the next 12 to18 months. Many of our clients are examining their operations and making strategic changes to promote growth and increase profitability,” says Jose Perez, Founder and Chief Visionary for PCMS. "Ernie brings a wealth of experience and talent to our team. His expertise allows us to offer even more value and support to our clients. Besides his operational experience, he is an expert in mergers and acquisitions, exit strategy planning and brokerage business valuation."

Ernie Whitehouse founded Whitehouse Consulting in 2002. Mr. Whitehouse began his consulting career after selling Coldwell Banker Harnden Beecher to NRT, Inc., a division of Realogy, in 2002. At the time, his company was the largest brokerage in the State of Maine. Coldwell Banker Real Estate Corporation subsequently hired Mr. Whitehouse to develop and implement a new, industry-leading operational review platform that is still in use today.

"I have known Jose since his days at Realogy and have followed the growth of PCMS since 2007. I am honored to be part of the team and look forward to helping the PCMS team deliver needed solutions to our clients,” said Mr. Whitehouse. "PCMS is a unique company that helps brokerages succeed in today's challenging environment. I am proud to be on the team that is helping reinvent our industry.

PCMS will introduce Whitehouse's real estate consulting expertise through a new series of real estate business management webinars. Led by Whitehouse, the series will run on September 27 (Succession Planning), October 16 (Brokerage Business Valuation) and November 1 (Operational Review). The topics will focus on helping real estate brokers and their management teams uncover real estate business management strategies to grow their companies and improve their market position. Attendees will learn how to identify waste, inefficiency, and potential opportunities to become more profitable.

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