Upstairs Double Effort to Dos Equis

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XX Lager has launched an ambitious campaign involving five renowned Mexican artists like Hector Esrawe, Hector Falcon, Omar Torres, Alejandro Castro and Karina Mayo. And Upstairs, through Filmaciones Circo, edited each of the commercials. For this demanding task was allocated to two editors of our outstanding and diverse team of professionals: Pablo Piriz and Omar Tinoco. This group of sorters, complete with Lorenzo Bombicci and Juan Fontana, lets give the customer many options to choose according to your taste and need.

XX Lager has launched an ambitious campaign with five known Mexican artists. And Upstairs, through Filmaciones Circo, edited all the commercials. For the demanding task, the house went to Miami post two editors of important and diverse team.

Variety is the spice, teach an old saying. And Upstairs, the post-production company, puts it into practice with each of its customers. So it was in the last XX Lager advertising, the famous Mexican beer, that came to the post home based in Miami with the hand of Filmaciones Circo. Although the work focused on editing, the production company wanted to hire only the ability of Pablo Piriz, one of the leading editors of Upstairs, another experienced film editor of the company, Omar Tinoco was added, who also was instrumental in process. "They had many hours of footage and made it necessary for more than one publish. The advantage of having several professionals is that we build a solid editorial duo. And so we proceed regularly: we give the customer choose from a great team, including highlights five quality editors like Pablo Piriz, Lorenzo Bombicci, Omar Tinoco and Juan Fontana. That allows us to offer variety to the taste of the customer, "says Anabella Sosa, president of Upstairs.

The new advertising campaign XX is very ambitious, as often does this mark. This time there are five spots, each with a famous artist from Mexico. Those chosen to perform a piece of art that represents from a different angle to Dos Equis were Hector Esrawe, Hector Falcon, Omar Torres, Alejandro Castro and Karina Mayo. The director in charge of the project, Luis Hernandez, explains: "The brand has a tradition of working with artists. It is a beer that was born in time to commemorate the arrival of the 20th century, from then they have always done things that have to do with going a step further, with evolution. In this particular case, working with artists multifaceted, it aims to permanently renew the image of the brand. "

Tepo Hernandez tells that he wanted to return to work with Pablo Piriz, whom he knew from when both were in Los Angeles, but also leaves his praise for the rest of the important team of Upstairs. "I really enjoyed this experience. It seemed very professional and I loved the job to find that here there are no simple operators. In Upstairs there are proposing editors who are thinking about the project and how to improve it. That's an extra special, "says the Mexican director who stood for over ten years as creative of advertising agencies, and two years directing commercials, video clips and is about to start a 3D movie. "Dos Equis is a very important customer for the production company Filmaciones Circo and specifically requested that the post was made in a house of first line. So we are delighted that they have chosen to rely on us to carry out this project. It is recognition of our work for over 15 years, " ends Anabella Sosa.

Upstairs is an award-winning full service post-production studio located in Miami, Florida. Upstairs specializes in all areas of post, including creative editorial, color correction, visual effects, animation and motion graphics, sound design, audio post and original music for motion pictures, TV commercials, broadcast networks and corporate projects. Visit our website at or our Facebook page at

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Jose Toledo
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