Aspectx President Chairs PRSA Technology Section’s HyperConnections Summit, Sept. 27-28 in Atlanta

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The HyperConnections Summit: Smashing Out-of-the-Box in Tech PR will be held for all public relations professionals, especially those with interest in technology, on Sept. 27-28, 2012 at the Georgia Tech Research Institute in Altanta, hosted by the Tech Section of the Public Relations Society of America (PRSA) and The Technology Association of Georgia (TAG). This inaugural event is chaired and led by Aspectx president and founder, Dawn Marie Yankeelov who is also this year’s PRSA Tech Section Chair.

“Atlanta is one of the top chapters for PRSA in the country, as well as being the one of the largest technology markets in the country. TAG represents more than 16,000 members alone from 1,700 tech and tech-enabled companies...."

National Tech PR Event to be Held Sept. 27-28 at Georgia Tech Research Institute

The HyperConnections Summit: Smashing Out-of-the-Box in Tech PR will be held for all public relations professionals, especially those with interest in technology, on Sept. 27-28, 2012, hosted by the Tech Section of the Public Relations Society of America (PRSA) and The Technology Association of Georgia (TAG). This inaugural event is chaired and led by Aspectx president and founder, Dawn Marie Yankeelov who is also this year’s PRSA Tech Section Chair. Register Here.
The HyperConnections Summit: Smashing Out-of-the-box in Tech PR is designed to provide PR practitioners and marketers with intelligence, education and tools for successful communications. The two-day summit, with a pre-networking night, will have a mix of sessions that address the complexities of hyperconnection in an expanding global, online environment as well as the reputation management and technology solutions. This live event is designed to allow for relevant debates and discussions with panel formats, time for personal exchanges amidst educational sessions, and a magnified look at how digital assets are evolving.
The Summit will provide a mix of how-to presentations, panel discussions on the changing environments of content delivery, demonstrations of new technologies, case studies and dialogues with relevant media and bloggers.
“The organizing committee has worked with TAG and PRSA to build a program useful to anyone involved in communications outreach from social media strategists to brand managers to public relations professionals in technology. This conference will deliver an integrated platform of options based on real-world case studies and personal insights from business leaders, and journalists in the field,” said Dawn Yankeelov, this year's Chair of the Technology Section.

Presentations will show participants cutting-edge strategy and tactics in the areas of communications outreach from mobile payments, to search engine optimization to corporate communications to digital social engagement. Top-level executives from companies including Bloomberg, Bad.gy, Fiserv, NetWorld Alliance, Rubbermaid, BYNDL, and Sprint are scheduled to present at the Summit. Attendees will learn from both large corporate campaigns, as well as more grassroot efforts designed to shift growth patterns.

The two-day summit is still taking registrants, and is open to all those working in marketing and PR. Special discounts apply for TAG and PRSA members at $529, and walkins will be accepted at the door, if seating remains.

This is the first time that the Technology Section of PRSA has held a national event in the Southeast. “Atlanta is one of the top chapters for PRSA in the country, as well as being the one of the largest technology markets in the country. TAG represents more than 16,000 members alone from 1,700 tech and tech-enabled companies. The PRSA Tech Section believes this is a market where innovation and transformation in information technology is cultivated and it is an excellent location to bring tech public relations professionals together,” Yankeelov said.

Through this Summit, webinars, seminars and related newsletters and other forum resources, the PRSA Technology Section nurtures practitioners in new digital social engagement and multi-channel communications.

To Register
The HyperConnections Summit will be held at the Georgia Tech Research Institute Conference Center at 250 14th Street N.E., Atlanta, GA, 30318. For more information and to register, visit http://www.prsa.org/Conferences/HyperConnections/.

Who Will Attend:

  •     Individuals responsible for marketing and public relations activities within corporations that sell B2B or consumer high tech products, solutions and services
  •     Marketing and public relations agency staff who work with B2B or consumer high tech products, solutions and services as clients and partners
  •     Journalists, bloggers and other media actively communicating with technology public relations pros and the industry
  •     Public relations students targeting a technology specialization

About PRSA
PRSA is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Members represent nearly every practice area and professional and academic setting within the public relations field. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.

About Aspectx
Aspectx, an integrated communication firm based in the Midwest serving an international marketplace, provides a number of services designed to forward your initiatives in business growth. The company has a team of professionals involved in delivering the best counsel and execution in the areas competitive intelligence, business development, marketing, public relations, web technologies, and social media.http://www.aspectx.com Twitter: dawnyaspectx.

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Dawn Yankeelov
Aspectx
502-292-2351
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