Launches it's New, Online, Fine Wine Shop

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Michael Wade, owner of, the most recent entrant into the ever maturing business of online wine sales, kicks off his latest business venture.

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at we will focus on one highly rated wine a day, which will be the best price on the web and we will deliver it to your door for free

There is always a silver lining - even during tough times. The intersection of a struggling economy, a surplus of high quality goods, and a growing class of cost conscious yet sophisticated consumers, has led to the advent of flash sites.

A flash site is an online store that features discounted products with limited availability for a short period of time. What began with the fashion industry and the likes of Gilt and Rue La La, has found its way into the world of wine. Savvy buyers of designer shoes and purses should leave room in their virtual shopping bag for bottles of fine wine.

Originally pioneered by the likes of, Wine Library and WTSO, a bevy of other players have emerged, including winewoot and Lot 18 .

One of the newest and most exciting entrants into the "Flash Wine" field is Michael Wade and

Wade, a serial entrepreneur, opened his first retail store seventeen years ago and now operates seven wine shops. He also designed and built all of the malls his stores are located within.

Now he believes it is the perfect time to join the online wine sales boom. “People told me that I was late to the game but I don’t feel you can ever be too late to offer great wine at great values."

The WineFlash model will focus on one highly rated wine a day. This featured wine will be offered at the best price anywhere on the internet. What makes this deal even more attractive is that shipping is free so long as the customer purchases the minimum quantity, usually no more that 3-4 bottles.

Whether looking for a highly touted Bordeaux or simply an inexpensive wine for a Tuesday evening at home, wine lovers may want to visit After all, there is always more room in a virtual shopping bag.

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