IEG Strengthens Analytics and Research Practice with Hiring of Chuck Bende, Ph.D.

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IEG Strengthens Analytics and Research Practice with Hiring of Chuck Bende, Ph.D.

IEG, LLC—which has guided brands and properties for more than 30 years in evaluating and optimizing their involvements in sponsorship—has hired Chuck Bende as Director of Sponsorship Research & Analytics.

Bende will work directly with IEG Consulting clients to help them determine the impact their partnerships are having on their brands and businesses through custom measurement solutions ranging from primary consumer research to ROI analyses that quantify the results of sponsorship.

“As IEG continues to lead the industry in linking sponsorship investments with business results for our clients, we are proud to add an expert of Chuck’s caliber to our consulting team,” said IEG CEO Laren Ukman. “With his contributions, we are poised to help more companies apply sophisticated measurement techniques to the complex challenge of demonstrating sponsorship’s contribution to brand health, equity and sales.”

Bende brings 25 years of experience in the insights and analytics area to IEG. He has worked with companies in the CPG, retail, pharmaceutical, finance and media industries. His areas of concentration include marketing mix modeling, market and consumer segmentation, and advertising campaign optimization.

Prior to joining IEG, Bende worked for Information Resources and Nielsen, and oversaw the U.S. business of a start-up software & database company.

About IEG, LLC
IEG leads the way in sponsorship solutions. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).

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Jim Andrews
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