"Paulina will serve as the perfect reminder that it’s time to pick up Paulaner to share with friends and prost to the Oktoberfest fall season,” said Jeff Coleman, president of Paulaner HP USA.
Littleton, CO (PRWEB) September 19, 2012
Oktoberfest is around the corner and what better way to draw attention to the world’s biggest party than with a fetching 8-foot tall beer maid standee, Paulaner’s Paulina. Clad in a traditional Bavarian dirndl, the lovely Paulina will not go unnoticed in stores and on-premise as she stands atop Paulaner beer cases and raises her bier stein in a larger than life Oktoberfest prost.
And no wonder Paulaner is relying on gorgeous Paulina to help draw attention to Oktoberfest. After all, 40 percent of the famous Munich brand’s yearly sales are generated from August to October. At the world-famous event in Munich, more than 6 million attendees will gather to consumer more than six million liters of beer.
“Not sure if it’s her size or her beauty, but Paulina is sure to capture attention,” said Jeff Coleman, president of Paulaner HP USA. “We’ve never created such bold materials around Oktoberfest. But, Americans want to celebrate the world’s largest beer festival and this year, Paulina will serve as the perfect reminder that it’s time to pick up some Paulaner to share with friends and prost to the fall season.”
Paulina standees were sent to retailers who carry Paulaner in the United States earlier this summer to help promote the 200th anniversary of the Munich biergarten. But Paulina caused such a sensation that Paulaner decided that she would be the perfect embodiment of the legendary Munich beer maids, who are well known and respected worldwide.
Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers, Vigna Dogarina, Cavallina and Dr. Peter Pootinger Riesling wines, and Fuchen herbal liqueur. This list of fine imports is now available throughout the United States at upscale, on-premise establishments. http://www.paulaner.com