Badgy Launches Social News Reader as a Service to Increase the Reach of the NBA’s Dallas Mavericks

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First of its Kind Service Enables News and Content Publishers to Increase Traffic Through Social News Sharing

Badgy, the social news feed optimization company, has launched its white-label Social News Reader with the 2011 NBA Champion Dallas Mavericks.

Team news is now featured in Facebook’s news feed under “Trending Articles” when fans explore and share any of the team’s news articles on In the first week alone, this has generated an additional 55,000 news feed impressions on Facebook from articles such as this:

Social Readers first rose to prominence in September 2011 with the launch of Facebook’s Timeline applications. They initially grew quickly, leveled off as Facebook (FB) made news articles a more natural part of the feed, and have grown steadily since then.

“We’ve made it simple for news and content publishers to add Facebook’s powerful, Open Graph ‘passive sharing’ to their articles and claim valuable, free exposure and traffic from the Facebook News Feed”, added Badgy CEO Rob Kischuk. “Facebook’s focus on news makes this an important piece of every publisher’s social strategy.”

Adding Badgy’s Social Reader to the Mavericks’ site required minimal time and effort - and many other sites are live and socially sharing content in less than a day. Pricing is based on total site traffic.

Badgy is actively accepting new publishers who want to increase the reach of their content with this product. Interested publishers should email info(at)bad(dot)gy or call 404-939-4762 for more information.

About Badgy
Badgy (, delivers “SEO for Social” helping consumer brands maximize their results from social with products that increase the reach of brand content through rewarding fan experiences. The company was founded in Atlanta, Georgia, is a 2012 graduate of Georgia Tech’s Flashpoint Startup Accelerator, and is funded by Mark Cuban and national marketing executives.

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Rob Kischuk

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