Online Jewelry Retail Model Successfully Replaces Brick and Mortar

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Recently featured as Best of the Best by 'InStore Magazine'

After 36 years of operating a traditional 'brick and mortar' retail venue offering Custom Jewelry Design, Gary Dawson has launched Gary Dawson Designs which may be the first all-custom jewelry Web site. Recently featured as Best of the Best by 'InStore Magazine', Mr. Dawson's website is drawing clients from nearly every state in the US and many other parts of the world. “It took a leap of faith,” says Mr. Dawson, “but there seems to be a niche of demand that previously was not being satisfied by existing sites.” The Web site continues to be adopted by savvy on-line consumers who are comfortable with on-line technology, while needing a personal touch in the design process.

Gary Dawson, a celebrated Designer/Goldsmith, is recognized as an industry leader in hand-crafting unique and rewarding jewelry. A widely published jewelry and metals expert, he has presented at the “Santa Fe Symposium of Jewelry Manufacturing Technology”, “Clasp, A Convergence of Jewelers” and has lectured for Manufacturing Jewelers and Suppliers of America on a variety of topics. He has an intimate familiarity with both the materials with which he works with and the process of working with people to create meaningful custom jewelry designs.

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Mike Dickman
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