Bohemia, NY (PRWEB) September 18, 2012
On September 18, 2012, technology giant, Samsung, leaked an ad to Mashable that takes an obvious jab at Apple and their newly announced iPhone 5.
According to Fox News, Samsung was ordered to pay Apple $1.05 billion after a lawsuit which alleged Samsung was “ripping off” Apple’s innovative technology used on the iPhone and iPad. According to the article on Mashable, Samsung’s ad features the tagline: “It doesn’t take a genius,” a clear jab at Apple and their “genius” retail employees.
Samsung’s Ad shows the Galaxy S III alongside the iPhone 5. Below each image is their respected list of features, Samsung’s being much longer than the iPhone’s. An advertisement is supposed to show a specific product as the “better choice,” but why is Samsung taking such a deliberate swing at Apple?
Sida Li, Social Media Director at fishbat, Inc. said, “The battle between Samsung and Apple has been especially bitter, culminating in the recent lawsuit. Clearly, Samsung feels that they should not have had to pay the money and they’re not letting this one go. It certainly is an interesting marketing direction. Some companies might choose to minimize the lawsuit, but Samsung has chosen to fight it openly. We’ll just have to sit back and see whether their tactic is successful.”
Samsung will start running the ad in regional papers on Sunday.
fishbat, Inc. is a full service digital marketing firm. By using social media management, search engine optimization (SEO), web design, and public relations, fishbat comes together as a marketing firm to raise awareness about your brand and strengthen your corporate image.